Beauty & Wellbeing Vietnam Cmi Lead

3 weeks ago

Ho Chi Minh City, Vietnam Unilever Full time

Key Accountabilities:

- The role will contribute to helping to shape and inform UL on how and where to win on Brand Engagement across all touchpoints.
- Be an expert on “all things engagement”- both content and media deployment.
- Business partner with the Brand Engagement and Digital Hub teams with the larger ecosystem (Media teams, Agencies and CCD) teams on key business objectives/needs related to media investment, content and best practices with particular focus on digital excellence.

Core Responsibilities:

- Full cycle of Content Creation
- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content).
- Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:

- Partner with Analytics to understand ROI drivers of the market/category
- Partner with the media agency/media team to understand campaign/brand performance/drivers
- Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and marry with Media KPI data.
- Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process.
- Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands.
- Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI.
- Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action - for ad hoc projects or regular business processes.
- Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools.
- Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support.
- Support initiatives outside of project work to unlock growth opportunities to create excellent content.
- Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis a. Category and Hotspot Analysis etc.

Key Requirements:

- University graduation.
- A minimum of 8 years of relevant work experience, ideally with a background in Research / Analytics
- Fluent English (verbal & written)
- Experiences in leading team
- Strong consumer & creative marketing background with strategic thinking and insight orientation
- Analytically minded and numerically oriented.
- Capability to derive insights from integration of different data & connecting the dots
- Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
- Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions
- Good project management skills
- Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth
- Experience of working with continuous research data - retail tracking, consumer panel and tracking data is essential.

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