Cmi Manager

2 weeks ago


Ho Chi Minh City, Vietnam NavigosSearch Full time

**What We Can Offer**:
Full cycle of Content Creation
- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content).
Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
Partner with Analytics to understand ROI drivers of the market/category
Partner with the media agency/media team to understand campaign/brand performance/drivers
Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and marry with Media KPI data.

Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process.
Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands.
Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI.
Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action - for ad hoc projects or regular business processes.
Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools.
Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support.
Support initiatives outside of project work to unlock growth opportunities to create excellent content.
Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis

Category and Hotspot Analysis etc.

**Job Requirements**:

- At least 7-8 years experiences in CMI, specilized in consumer goods (personal care or hair care, skincare is a big plus)
- Strong both in qualitative & quatitative research
- Deeply understand about consumer jouney, consumer insight to proactively provide some insights to brand team
- English working proficiency
- Age: 8X - 9X

**Job Locations**:

- Ho Chi Minh


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