Agency Channel Marketing Partner, Senior Lead

2 weeks ago


Ho Chi Minh City, Vietnam AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

About the Role
- Together with Salesforce, drive awareness and contribution to sales growth (recruitment and sales engagement) through marketing and branding activities.
- Design and create effective communications about products/customer programs/training/contest & all other critical agent-related activities to channel agents.
- _ Build up & Execute major recruitment campaigns & Agency level MKT & branding activity per MKT calendar (Alpha, GA, PA)_
- _ One-stop shop communication from Agency level to channels_
- _ Deliver proof of concept engagement activities/programs for channels_
- _ Implement product activation programs with detailed plan execution for sales channel_
- _ Provide customer program idea per PA & Franchise needs to generate quality leads and excellent customer experience (the scope will depend on the allocated resources at the time of requested)_
- _ Peer review other channel’s MKT Business partner’s plan_
- _Supporting other tasks (if needed) required by Department heads & Sales heads_
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._



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