Senior, Offsite Product Management

4 weeks ago

Ho Chi Minh City, Vietnam Shopee Full time

Department Business Development and Partnerships- LevelExperienced (Team Lead)- LocationVietnam - Ho Chi Minh CityThe Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.

**About the Team**:

- MS Offsite provides the most updated product knowledge and best practices to drive investment on Shopee Offsite Marketing solutions.
- SMAP - Shopee Media Agency Partners, Shopee partners with leading global media agencies to better support partner brands and drive higher growth in customer engagement and sales for our brand clients.
- The team consists of 3 FTEs to support Offsite Product Management & 1 FTE to manage Agency partnership.
- Offsite Product Management & Education- Conduct brand performance review from off-platform channels to offer brands data-driven business insight, share recommendations & best practices.
- Technical troubleshooting in campaign set up to support campaign performance for focus brands.
- Analyze past campaign to identify top brand performance and build case study for pitching, media planning & optimization for brands based on their business objective.
- Educate brands, BDs and agencies on the most updated product knowledge and best practices to drive investment on Shopee Offsite Marketing solutions to achieve optimal performance and acquire higher ROAS & new buyers.
- Work with relevant internal teams (Brand partnership, Agency partnership, BI, etc.) to monitor focus brand performance.
- Coordinate with Regional MS to roll out new product feature relevant to offsite channels.
- Agency Partnership- Work with agencies on media planning, marketing solutions training, insight sharing, troubleshooting, contracting, etc.
- Monitor performance of all agency-managed brands under SMAP program: Investment, adoption, activeness, ROAS, CPV, etc.
- Set up and maintain SOP between agencies and internal SHP for efficient work with agencies, including campaign booking and execution, paperwork to ensure smooth process for campaign planning, booking, invoicing and cash collection.
- Conduct campaign analysis and build case studies for product marketing purpose.
- Roll out Reg SMAP initiatives to local agencies; explore opportunities to grow SMAP program at local level.

**Requirements**:

- Project management, data analysis and negotiation skill.
- Basic understanding about digital marketing.
- Prior experience with digital marketing relevant to offsite products: FB CPAS, FB non-CPAS, GAS, TikTok ads, etc.
- Media expertise for campaign planning & optimization.

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