Product Management
7 months ago
Department Business Development and Partnerships- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityThe Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.
- Conduct brand performance review from off-platform channels to offer brands data-driven business insight, share recommendations & best practices.
- Technical troubleshooting in campaign set up to support campaign performance for focus brands.
- Analyze past campaign to identify top brand performance and build case study for pitching, media planning & optimization for brands based on their business objective.
- Educate brands, BDs and agencies on the most updated product knowledge and best practices to drive investment on Shopee Offsite Marketing solutions to achieve optimal performance and acquire higher ROAS & new buyers.
- Work with relevant internal teams (Brand partnership, Agency partnership, BI, etc.) to monitor focus brand performance.
- Coordinate with Regional MS to roll out new product feature relevant to offsite channels.
**Requirements**:
- Project management skill
- Basic data analysis
- Basic understanding about digital marketing
- Prior experience with digital marketing relevant to offsite products: FB CPAS, FB non-CPAS, GAS, TikTok ads, etc.
- Media expertise for campaign performance review
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