Agency Marketing

3 weeks ago

Ho Chi Minh City, Vietnam AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

WE ARE LOOKING FOR.....

With the objective is to improve the quality and develop initiative in Marketing activities to increase the impaction of Agency Channel, Agency Marketing & Communication Lead is responsible for:

- leading the whole marketing campaign in Agency Channels (MDRT/LA/AL)
- provide creative communication to support AIA projects (Agency / MKT Brand / Products / Vitality)

Report to: Manager, Agency Marketing & Communication

Location: HCM

Function: Agency Distribution | Function: Agency Distribution Services

Role: Individual Contributor

Roles & Responsibilities:
Marketing Campaign:

- Proactive propose detailed action plan (from the given direction) including the content pillars/ framework, communication touch points and budget allocation.
- Propose communication and marketing tactic to improve motivation and capabilities of salesforces (agents).
- Responsible for all aspects of projects including meeting deadlines, time management, budgeting, campaign analysis and tracking/ monitoring.
- Be able to manage and implement all the required executions to meet expected quality and timeline with internal team (creative and content) and external (3rd party vendors)

Creative Marketing & Communication channels:

- Oversee communication and marketing to improve motivation and capabilities of agents (for example: success stories, KOL, testimonials, best practice sharing...)
- Monitor activities rolled-out and target reactions and proactive propose improved/ adjusted plan quickly when needed to catch up with the situation & market trending.
- Collaborate, discuss, follow up and be able to convince other stakeholders the marketing communication details and ensure they followed given direction (GA-PA Initiative, Promotion/Trip

Others assigned:

- Budget planning and implementation.
- Be able to take ad-hoc tasks.

Job Requirement:

- Education - University degree
- Experience:

- At least 5 years of experience in marketing communication and branding
- Preferably in insurance industry or Marketing channel, Trade MKT, Campaign lead in agency environment with at least 02 - 03 years in project/ campaign management or supervisory role.
- MKT project management skills:

- Hard skills: Knowledge of Project Management Methodologies, basic understanding of web development (HTML, CSS, CMS)
- Soft skills: leadership, negotiation, Problem solving, Adaptability
- Ability to run multiple projects at once
- Personality traits:

- Critical thinking, meticulous, patience
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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