Media Buyer

3 months ago

Ho Chi Minh City, Vietnam DFO Global Performance Commerce Limited Full time

**GPC **is on a mission to deliver superior eCommerce software and we need people that love:

- Software
- Technology
- eCommerce

**GPC **is global in operations, culture, and language with offices in New Jersey, San Diego, Vancouver, Mexico City, Sao Paulo, The Hague, Hong Kong, Ho Chi Minh, Manila and Brisbane.

**OVERVIEW**:
We are looking for people with experience buying and optimizing digital ads across multiple platforms such as Facebook, Google, TikTok or native ads? You would be responsible to set up ecommerce campaigns and you will work closely with marketing to develop targeted audience segments, craft compelling ad copy and creative, and analyze campaign performance to optimize ROI.

**RESPONSIBILITIES**:

- Develop and execute media buying strategies across Google, Meta platforms (Facebook, Instagram), and TikTok to drive business growth and performance
- Analyze and optimize campaigns on a daily basis to ensure maximum return on investment (ROI)
- Conduct A/B testing and experimentation to identify the most effective ad creatives, targeting options, and bidding strategies
- Collaborate with creative teams to develop compelling ad content that drives engagement and conversion
- Monitor industry trends and emerging opportunities to identify new channels, audiences, and tactics to test
- Manage relationships with media vendors and negotiate pricing and contracts to optimize campaign performance
- Provide regular reporting and analysis to stakeholders on campaign performance and optimization recommendations
- Work closely with cross-functional teams to align media buying efforts with broader marketing strategies and goals
- Stay up-to-date with changes and updates to platform algorithms and advertising policies, and adjust strategies accordingly

**REQUIRED SKILLS**:

- Proven experience in media buying across Google, Meta platforms (Facebook, Instagram), and TikTok, with a deep understanding of each platform's capabilities, best practices, and limitations
- Strong analytical skills with experience in data analysis and reporting
- Expertise in campaign optimization and A/B testing
- Knowledge of ad targeting options and bidding strategies on each platform
- Ability to manage multiple campaigns and priorities simultaneously, and meet tight deadlines
- Excellent communication skills in both English and Vietnamese
- Experience with negotiation and vendor management
- Familiarity with ad creative development and collaboration with creative teams
- Understanding of broader marketing strategies and how media buying fits into the overall picture

**BENEFITS**:

- Attractive salary
- Best hardware

**GPC CULTURE**:

- Exciting and diverse team, all around the world
- Value given to ideas and opinions
- Friendly coworkers
- Valuers of innovation

**HOW TO APPLY**:

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