Marketing Manager OTC

5 days ago

Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**Scope of the Role**
- To define the APAC OTC business/marketing strategy, implement the marketing plan and tactics
- Provide support to affiliate to assure the commercial success of OTC portfolio
- Ensure APAC EPD builds and enhances an OTC Marketing led mindset with insights, patients and consumers at the core of everything delivered.
- Success in the role will take into account the delivery of sales against Plan numbers, utilisation of the promotional support budget and improved market share of OTC brands

**Core Job Responsibilities**:

- Design, manage and support marketing insights driven brand plans for APAC EPD with the involvement as appropriate of all key stakeholders. The plans should identify future trends and address all key issues, CSFs and execution steps.
- Work cross functionally across APAC in executing the annual and long term marketing plan.
- Ensure Affiliate Marketing plans are reviewed, challenged and executed well.
- Design, plan and organize execution of key regional marketing programs for the brands including digital and multichannel customer engagement.
- Create mechanisms to monitor and assess execution of OTC marketing programs. Adapt plan and tactics accordingly
- Be responsible for Regional launch plans and ensure optimal utilisation of the planned promotional support budget
- Leverage market insight and market research programs for key brands to answer key questions posed by the brand to deliver on unmet needs
- Ensure capability building across the region in executing and launching OTC
- Collaborate with sales team and reinforce category management
- Reinforce best practices sharing across affiliates
- Represent Asia in Divisional/Global Marketing forums for OTC

**Accountability**
- Sales plan of the brands being managed
- Grow market share of the brands
- Timely execution of the strategic brand plans for the key regional products/affiliates (portfolio, sales forecast, positioning, messaging, budget and resource allocation)
- Understand the local market reality/needs, challenge and support APAC affiliates on their local strategy, tactics and implementation plans.
- Monitor the evolution of the environment and assess its potential future impact on the business model and forecast
- Identify unmet market needs for the assigned group of brands/TA in the portfolio
- New product/Portfolio:

- Manage central launch planning and tracking for TA being managed
- Supervise the affiliate launch teams to ensure successful execution.
- Support BD (Business Development) initiatives and opportunities
- Create a working environment in which all internal stakeholders share common objectives and are motivated to excel in execution.
- Promote innovation and continuous improvement within marketing.

**Education/Qualifications/Experience**:
**Experience**:

- +5 years of OTC/FMCG marketing experience
- Regional asset is an asset
- Local experience in APAC with preferably at least 1 year experience in sales on top of marketing
- Knowledge of APAC pharmaceutical market is a plus

**Languages**:
Fluency in English

**Competencies**:

- Customer focus
- Ethical Behaviour
- Teamwork
- Competitiveness
- Strong ability to influence stakeholders upwards, downwards and peers
- Creative thinking and solution oriented
- Attitude of perseverance/ Winning mentality
- Analytical thinking
- Mix of strategic ability, yet also at times hands-on.
- Highly energetic and inspirational.
- Digital and retail knowledge and understanding of how to communicate in multi-channel environment

**Reporting Structure**:

- Reports to Marketing Director Vietnam and Marketing Director APAC
- Works closely with the affiliate marketing teams
- And partners with the global EPD marketing team

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