Onsite - Campaign Manager

2 days ago


Hà Nội, Vietnam ADI Consulting Full time

**Job Title: Campaign Manager (X-sell WoB CVM)**

**Location**: Hanoi, Vietnam

**Employment Type**: Contractor Agreement, Onsite

**Duration**: 12 months

**Salary Range**:Up to $2,000 NET per month

**Industry**:Banking

**Job Summary**:
We are supporting a global banking project to hire a **Campaign Manager** to join our partner’s team in Hanoi. This role is crucial in driving the success of a specific product within the bank through strategic marketing initiatives. The Campaign Manager will lead a dedicated product squad, leveraging market insights and competitive analysis to design and execute integrated marketing campaigns that enhance product awareness, acquisition, and retention.

**Key Responsibilities**:
**1. Campaign Management**:

- Take ownership of a specific product within the bank and develop a comprehensive marketing strategy.
- Lead a product squad, collaborating with cross-functional teams to design solutions tailored to the product’s needs.
- Analyze market trends, customer insights, and competitive landscapes to inform marketing initiatives.
- Develop and execute integrated campaigns to drive awareness, acquisition, and retention.

**2. Collaboration & Execution**:

- Work closely with product development teams, sales teams, and creative agencies to ensure alignment and execution of marketing plans.
- Manage the marketing budget effectively, allocating resources to maximize ROI and achieve campaign objectives.
- Track and analyze key performance metrics to measure the effectiveness of campaigns and optimize strategies.

**3. Strategic Planning**:

- Conduct forward planning, forecasting market trends, and identifying opportunities to sustain product growth.
- Stay updated on industry best practices, emerging trends, and new technologies relevant to marketing.
- Provide regular updates and reports to stakeholders on campaign performance, market insights, and product developments.

**Qualifications and Requirements**
- At least 3 years of experience in the financial services or banking industry.
- A strong track record of developing and executing integrated marketing campaigns that drive measurable results.
- Experience managing cross-functional teams and leading projects from concept to execution.
- Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
- Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, Adobe Analytics).
- Familiarity with SEM/SEO best practices for digital marketing campaigns.
- Strong project management skills and the ability to handle multiple priorities simultaneously.
- Excellent leadership and communication skills, with the ability to collaborate effectively with internal and external stakeholders.
- Knowledge of branding principles and maintaining brand consistency across all marketing channels.
- Creative problem-solving abilities and a results-oriented mindset.
- Good English communication skills.

**Job Types**: Full-time, Contract
Contract length: 12 months

Application Deadline: 2024/12/31


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