Customer & Marcom Senior Manager

1 week ago

Hà Nội, Vietnam Prudential plc Full time

Customer & Marcom Senior Manager

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

A customer & marcom senior marketing manager primary responsibility is to truly understand and implement customer acquisition strategies through different marketing efforts which increase customer engagement to reaching the moment-of-truth for sales qualified leads. This position combines marketing expertise with a deep understanding of customer behaviour, using data to analyse what works and what doesn't win reaching potential customers and to ensure the optimization to achieve maximum conversion rate

This position will be the key role for managing, tracking and ensuring the customer acquisition strategies being implemented effectively across key stakeholders to achieve maximum conversion rate.

This position will be people manager of a young, dynamic and resilient team with members at different levels and experiences; and will report directly to Head of Customer & Marcom

Job accountability
- Ensure all the focused of customer acquisition action plans are well cascaded, communicated and clearly understanding from internal team to key stakeholders.
- Ensure marketing activities are aligned with customer acquisition strategies to achieve the targeted KPIs.
- Ensure the brand message & spirit are strongly translated into different marketing activities.
- Ensure the monitor & tracking of every campaign for progress or proposing a change immediately when necessary to achieve to targeted goals and for key learnings for next campaigns.
- Ensure the brand power & brand preference/ brand love in all platforms.
- Ensure all the campaign committed KPIs is delivered
- Ensure the all the customer acquisition actions & MKT efforts being communicated, guided and being used effectively from agency force.

Job responsibility
- Understand the industry nature, business requirement and customer strategy and the connection and translation into action plans.
- Understand the customer segmentation framework and be able to develop different customer propositions for different segments.
- Master in marketing expertise with a deep understanding of customer behaviour, insight, using data to analyse what works and what doesn't win reaching potential customers through different customized proposition
- Understand and be able to leverage various online marketing tools and techniques, staying up-to-date with the latest trends to ensure their strategies are effective.
- Be able to engage and build connections with others, be able to discuss & align with key stakeholders of the objectives, deliverable to ensure the expected aligned outcome.
- Supervise customer acquisition & marcom team to implement all the marketing activities.
- Coordinate with media team for the up-to-date and right approach on social & other media channels
- Be a role model for staff to encourage and inspire subordinates to deliver all the execution plan with quality.
- Build & grow team through Identifying the strength and improvement area of each member and support them grow following their career aspiration.
- Create the team working environment whereas team member can feel trust, transparent and give them the freedom to grow and to share their thoughts
- Agile mindset and be able to adapt with fast change and confidently steps into the unknown.
- Be able to recognize and balance immediate priorities with future implications.

Job qualification
- Bachelor's Degree in Marketing or a related field
- Fluent in English and Vietnamese
- Required competencies & proficiency: Customer strategy (Segmentation & Proposition), Customer Acquisition & Marketing Strategies Development (Advance); Digital Marketing (Advance); Stakeholder Management (Advance)
- At least 10 years of experience working in multi-national Customer/ Marketing Dept.

Job ID 24100510

  • Customer Acquisition Manager

    7 days ago

    Hà Nội, Vietnam Prudential plc Full time

    Customer Acquisition Manager Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the...

  • Marcom Manager

    2 weeks ago

    Hà Nội, Vietnam Melia Hotels International Full time

    **_“The world is yours with Meliá”_** Discover a boundless path at Meliá, where opportunities for growth and development are endless. Immerse yourself in a journey that will take you to work in various countries and to be part of our extensive global family **Discover some of the benefits we offer**: - **My MeliáRewards**: Participate in our...

  • Senior Officer, Customer Relationship Management

    1 week ago

    Hà Nội, Vietnam Techcombank Full time

    4 Sep 2024**Senior Officer, Customer Relationship Management (40000960)**: - Category: Corporate & Institutional Banking Group- Job Type: - Facility: Corporate Banking**Job Purpose**: - The job holder: - Support the Corporate Banking Manager (SRM) and the Corporate Banking Specialist (RM) in providing products and services to customers in accordance with...

  • Senior Officer, Customer Value Management

    1 week ago

    Hà Nội, Vietnam Techcombank Full time

    5 Sep 2024**Senior Officer, Customer Value Management (40001608)**: - Category: Retail Banking Group- Job Type: - Facility: Retail Banking**Job Purpose**: Responsible for ensuring the implementation of the goals of the functional group and assigned tasks, ensuring the overall effective progress of the tasks in the professional operations of the segmentation...

  • Senior Officer, Customer Relationship Management

    3 days ago

    Hà Nội, Vietnam Techcombank Full time

    4 Dec 2024**Senior Officer, Customer Relationship Management - SME (40000899)**: - Category: Retail Banking Group- Job Type: - Facility: Retail Banking**Job Purpose**: - The job holder responsible for construction, development and management with customers. Responsible for consulting and sales, after-sales care / follow-up, risk management, debt collection...

  • Marcom Excecutive

    1 week ago

    Hà Nội, Vietnam Khách Sạn Apricot Hotel Hà Nội Full time

    **Mô tả công việc**: (Mức lương: 8 - 12 triệu VNĐ) Develop and maintain good content on all hotel social channels, - Being actively involved in SEO efforts (keyword, image optimization etc.), through various channels, - Providing creative ideas for content marketing and update website - Assist Sales Department in organizing events for the...

  • Marcom Executive

    2 weeks ago

    Hà Nội, Vietnam Apricot Hotel Full time

    **Hạn nộp**: 30/09/2024 Mức lương: 8 - 12 triệu Nộp hồ sơ ứng tuyển THÔNG TIN CƠ BẢN Số lượng 1 Nơi làm việc Quận Hoàn Kiếm - Hà Nội Giờ làm việc Giờ hành chính Loại hình Khách sạn/ Khu căn hộ Ngành nghề Kinh doanh & tiếp thị Vị trí Nhân viên Cập nhật 30/08/2024 16:44 MÔ TẢ CÔNG...

  • Senior Officer, Customer Relationship Management

    2 weeks ago

    Hà Nội, Vietnam Techcombank Full time

    21 Jan 2025 **Senior Officer, Customer Relationship Management - SME (40000899)**: - Category: Retail Banking Group - Job Type: - Facility: Retail Banking **Job Purpose**: - The job holder responsible for construction, development and management with customers. Responsible for consulting and sales, after-sales care / follow-up, risk management, debt...

  • Expert, Customer Value Management

    2 days ago

    Hà Nội, Vietnam Techcombank Full time

    12 Sep 2024**Expert, Customer Value Management - CIBG**: - Category: Corporate & Institutional Banking Group- Job Type: - Facility: Corporate Banking**Job Purpose**: Responsible for providing high-level knowledge and expertise in building and managing the efficiency indicators of the Customer Segment in accordance with strategic objectives; directly support...

  • Market and Customer Conduct Senior Manager

    2 days ago

    Hà Nội, Vietnam Prudential plc Full time

    Market and Customer Conduct Senior Manager Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an...

  • Customer Service Solution Senior Specialist

    2 days ago

    Hà Nội, Vietnam Prudential plc Full time

    Customer Service Solution Senior Specialist Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make...

  • Senior Manager, Sales

    1 week ago

    Hà Nội, Vietnam Arrow Electronics, Inc. Full time

    **Position**: Senior Manager, Sales **What You'll Do** - Responsible for leading the delivery of sales results from direct reports. In addition, responsible for an individual account plan with targeted growth goals. Makes recommendations to General Manager/ Sales Director on strategy and customer plans. Through data analysis and past experience make solid...

  • Senior Relationship Manager

    2 weeks ago

    Hà Nội, Vietnam Techcombank Full time

    15 Jan 2025 **Senior Relationship Manager (40000958)**: - Category: Corporate & Institutional Banking Group - Job Type: - Facility: Corporate Banking **Job Purpose**: - Establish, manage, take care, maintain and develop relationships with customers in assigned porfolio in order to understand customers, identify opportunities and risks of customers and...

  • Senior Manager, Insurance Advisory

    2 weeks ago

    Hà Nội, Vietnam Techcombank Full time

    20 Dec 2024 **Senior Manager, Insurance Advisory (40001471)**: - Category: Retail Banking Group - Job Type: - Facility: Retail Banking **Job Purpose**: 'The person in charge of the position is responsible for the operational management and effective management of the retail banking - Insurance segment to achieve the target of the unit in accordance with...

  • Senior Officer, Priority Relationship Management

    1 week ago

    Hà Nội, Vietnam Techcombank Full time

    30 Oct 2024**Senior Officer, Priority Relationship Management - Gold (40000966)**: - Category: Retail Banking Group- Job Type: - Facility: Retail Banking**Job Purpose**: - The job holder is responsible for managing directly the Priority customer portfolio assigned to PRM Gold in Priority Banking Center from time to time, providing customers with Priority...

  • Mm Senior Relationship Managerment Manager

    2 days ago

    Hà Nội, Vietnam Techcombank Full time

    5 Dec 2024**MM Senior Relationship Managerment Manager (40000893)**: - Category: Corporate & Institutional Banking Group- Job Type: - Facility: Business Banking**Job Purpose**: - The job holder establishes relationships, develops, and manages relationships with existing and new MM segment corporate customers; Responsible for consulting the products and...

  • Senior Officer, Priority Relationship Management

    1 week ago

    Hà Nội, Vietnam Techcombank Full time

    28 Nov 2024**Senior Officer, Priority Relationship Management - Gold (40000966)**: - Category: Retail Banking Group- Job Type: - Facility: Retail Banking**Job Purpose**: - The job holder is responsible for managing directly the Priority customer portfolio assigned to PRM Gold in Priority Banking Center from time to time, providing customers with Priority...

  • Senior Officer, Priority Relationship Management

    2 weeks ago

    Hà Nội, Vietnam Techcombank Full time

    31 Aug 2024**Senior Officer, Priority Relationship Management - Gold (40000966)**: - Category: Retail Banking Group- Job Type: - Facility: Retail Banking**Job Purpose**: - The job holder is responsible for managing directly the Priority customer portfolio assigned to PRM Gold in Priority Banking Center from time to time, providing customers with Priority...

  • Policy Service Senior Manager

    5 days ago

    Hà Nội, Vietnam Prudential plc Full time

    Policy Service Senior Manager Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to...

  • Marcom Specialist

    1 week ago

    Hà Nội, Vietnam Rikkeisoft Full time

    **Địa Điểm** Hà Nội - ** Trình Độ** Junior,Middle - ** Mức Lương** up to 20M - ** Ngày Hết Hạn** 20/11/2024 **Mô Tả Công Việc**: **Yêu Cầu**: SKILLS AND QUALIFICATIONS -Degree in journalism, communications, public relation, or other related fields -2 3 years of working experience in Marketing, Communications or Public...