Ad-ops & B2B Monetization Specialist
2 weeks ago
**I. SUMMARY**:
POPS vision is to become the leading digital entertainment platform of choice in Vietnam and Southeast Asia. Monetization is a crucial part to support that growth path. This position will be responsible for driving this aspect of the business forward.
**II. JOB RESPONSIBILITIES**:
Ad-ops and B2B monetization specialist job is about inventory, campaign, tags and report / data assessment and management across all the platforms of TV, Wap, Web, App and B2B inventory assessment and forecasting across content genres/ content verticals:
- Inventory management for both direct vs programmatic campaigns
- Forecasting and managing fill-rates throughout the month
- Setting brands and client priorities for inventory avails and campaign launch
- Campaign set up
- Tag set up and management
- Manage and align all campaigns with POPS CMS setting for data sync
- Campaign reporting and mapping
- Coordination and alignment with all external tech and platform partners like DSPs and SSPs and SPOTx etc
- Mapping inventory and fill-rates to manage the open market opportunities and related revenue
**For Vietnam**:
- Managing and dealing with contracts for all the partner along with setting up ad campaigns for brands in SPOTX, Ad manager and admob
- One single point of contact for all ad networks, agency and billings: - Admob, NKC, Iprospect, Totally Awesome, GPS, Gamma, Ad asia
- Maximize ad fill-rate through demand expansion, latency reduction, price prioritize and waterfall model usage
- Maintained ad experience by reduced skip duration, limited timeout and change the ad interval duration as per management direction
- QC new formats (vertical video, interstitial, outstream, native) and initiate ad development on wap
- Worked with data team to enhance ad data tracking (duration report, comics report, finance report)
- Trace and resolved critical bugs (auto redirect out of app, payment pending, data discrepancy)
- Help the team on POPS rate-card
- Support Product team on ads free package project
- Set up the back-filled internal ad for Marketing team
- Create POPS ad policy
- Handle a part of the Youtube, KOL, Social campaigns beside the OTT campaign.
**For Thailand**:
- Guide monetization specialist of Thailand on setting up and optimization campaigns
- Post the TH person leaving POPS, have taken in charge of the TH market too
- Worked with our data team in creation of the TH dashboard report
- Help the sales team to set up the campaign, monitor and report the campaign
- Work with the same VN SSP for the TH market too.
**III. JOB REQUIREMENTS**:
- Minimum bachelor’s degree from a recognizable university
- Excellent English, both verbally & written.
- Knowledgeable in digital advertising.
- At least 4 years of experience. Relevant experiences in product monetization will be preferred.
- Good understanding and operational skills required on Ad Tech Solution DSP/ SSP able to optimize the campaigns based on brand briefs
- Being passionate about content and digital media.
- Being highly logical & structured in thoughts and communication
- Able to live and breathe data everyday, analyse and make decision base on numbers
- Able to think out of the box
- Being confident with communication skills and show an ability to influence at multiple levels of the organization
- A high degree of drive, energy and passion to succeed
- A winning mentality, even when the odds are against you, you can find a way and drive those elusive “win-win solutions”
- Handle a part of Youtube, KOL and social campaign besides OTT campaigns.
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