D2c Online Manager

8 hours ago

Thành phố Hồ Chí Minh, Vietnam Abbott Laboratories Full time

**MAIN PURPOSE OF ROLE**:
ANI Vietnam business has achieved a milestone and has grown to a sizeable business. To achieve more growth in the future, Digital Transformation is key focus to support for ANI business. To accelerate our digital transformation along maturity curve vs competition, ANI Vietnam needs to focus on digital data analytics to understand consumer attributes and Leverage omni-channel to bridge between offline and online channels, which CRM plays a key role in this journey. In the last 3 years, CRM ANI Vietnam has been transformed and has increased sales revenue significant four times and continue growing significant through years. CRM D2C online Manager is created to maximize CRM capabilities, responsible for responsible for developing and scaling D2C CRM online platforms for home delivery model. This role will coordinate with internal stakeholders

**MAIN RESPONSIBILITIES**:

- Drive revenue, share and profitability for CRM D2C online platform
- Lead and implement CRM D2C online platform strategy in partnership with the technical, Digital, sales & marketing teams to maximize sales result through Omni channels in the market
- Manage budget, technology development and operation processes for all CRM D2C online platform related activities.
- Define and drive CRM D2C online platform per brand level
- Leverage and work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online that help to manage consumer engagement and eventually result in a better Consumer Lifetime Value.
- Develop a good Consumer experience through exclusive programs for D2C channel in partnership with Sales & Marketing teams in conjunction with annual consumers marketing calendar.
- Align Consumer and Brand strategies/objectives to identify key business opportunities. Ensure CRM D2C online plans are integrated into annual Integrated Business Planning Process
- Identify opportunities for Abbott and its Consumers via CRM D2C online platform based on a strong understanding of their strategies and Consumer insights.

Stakeholder Relationship Management:

- Work with all internal and external stakeholders to deliver CRM D2C online strategies and annual business plan
- Responding for CRM D2C online performance
- Put in place an effective system to track sales, share and operational costs
- Able to monitor performance by ROI measurement, KPIs tracking, etc.

Training & Development
- Support the skills’ development, knowledge and competence of internal teams in order to effectively execute their activities and gain competitive advantage.
- Identify and share best practice across the local market in Nutrition industry
- Develop external partners, whose expertise can be leveraged to develop our skills and capabilities in this space.

**SUPERVISORY RESPONSIBILITIES**

Not applicable

**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**

**Work Experience**

Experience: 10+ years business experience
- Experienced in sales / marketing / digital / eCommerce/ telesale role (client side or retailer)
- Working knowledge of Tele-sale/D2C/ E-Commerce business model is required
- Demonstrates strong leadership and communication skills
- Ability to present and influence others, including internal Abbott and external Customer leaders
- Experience in working with and leading cross-functional teams

**Education**

Education Level: Bachelor’s Degree or Above

**CORE Skills Required**

Professional Skill
- Experienced in sales / marketing / digital / eCommerce/ telesale role (client side or retailer)
- Organization and planning kills
- Analytical thinking
- Reporting skills

Behavioral / Leadership Skill
- Strong leadership
- Communication skills
- Ability to present and influence others, including internal Abbott and external Customer leaders
- Interpersonal skills
- Problem solving skills
- Time management

Language Skill
- Good command of English

Computer Skill
- MS Office
- SQL
- MS Project

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