Senior Social Community Manager

4 days ago


Thành phố Hồ Chí Minh, Vietnam l'Oréal Full time

Plan, develop and manage influencers’ interactions across digital channels to increase brand exposure, strengthen brand image and support for driving social commerce.

**RESPONSIBILITIES**:
Social Advocacy Marketing Strategy-Execution
- Oversee planning and execution of social marketing strategy of advocacy, manage operations excellence of Influencer Management agency
- Ensure marketing targets are achieved with cost efficiency and value check for all influencer representing brands' campaigns.
- Monitor & analyze social listening insights/conversations/reports to come up with proper actions needed that lead to optimization and efficiency in achieving social advocacy performance KPIs
- Keep up to date on social trends and best practices to share and upskill internal stakeholders.
- Work cross-functionally to advise on developing appropriate advocacy content required
- Involve in the management and governance of advocacy agency bidding, evaluation, and operations; build and monitor the collaboration of lead communication agency x advocacy agency.

Social Advocacy Commerce Strategy-Execution
- Develop influencer commerce/affiliate strategy, and pool of influencers for social commerce leverage.
- Plan and manage commercial activities on Social Commerce channels.
- Collaborate across the multifunctional team (MKT, socom/ecom, media ) to plan and manage delivery of monthly GMV KPI
- Monthly Recruit & validate new KOC. Performance Tracking & Reporting.
- Keep up to date with influencer commerce/affiliate practices, upskilling internal stakeholders.

Social Advocacy Community Management
- Lead initiatives to develop relationship with influencers’ communities (Incl KOL, KOC, ), advise on strategic approach for partnership
- Develop advocacy community of e-beauty advisors, educators, community managers, creators based on engagement activities and development programs
- Identity and build community expansion strategy & framework to develop brand advocates community.

**REQUIRED COMPETENCIES**: 5+ years of relevant work experience in related scope especially solid experiences in digital marketing and influencer management
PREFERRED COMPETENCIES
SOCIAL GURU
- Love social and be a social savvy
- On trend with what’s hot on social, love to digest social content, a social content creator is an advantage
- Be sharp and agile to initiate social content marketing actions based on insights and social performance monitoring
- Builds network of social ecosystem and influencers
- Excellent interpersonal skills, communication skills, experience from social agency is an advantage

BRAND MARKETING BUILDING
- Is obsessed with consumer centricity
- Builds audience through relevant content
- Scales consumers and influencers engagement
- Masters social marketing tactics

DIGITAL TRANSFORMATION LEADERSHIP
- Likes to engage with the extended team and share findings. Need to have strong communication and negotiation skills because you will cooperate with highly passionate and innovative teams.
- Strategizes digital transformation
- Upskills and transmits digital knowledge and mindset
- Drives the change toward brand and consumer centricity
- Leads toward data-driven marketing organization

DIGITAL TECHNOLOGY EXPERTISE
- Leads with strong agile project management skills
- Acts as a strategic business partner


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