Product Marketing

6 months ago


Ho Chi Minh City, Vietnam AnyMind Group Full time

**You will be a part of our client - Uniqlo**:
UNIQLO stems from the words 'unique' and 'clothing' - simple and clever, just like our clothes. Our philosophy is based on the premise of LifeWear: apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual's style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people's lives.

**What You Will Do**:
**1. Influencer Management**
- Strategic Planning for Influencers Yearly and Seasonally as one of leading channel in UQ MKT
- Implementation for Profile Chosen, Content Development
- Influencers Relation Build Up on behalf of UQ VN
- Brief, develop, implement activities working process with influencers and social partners to make sure getting output on time with expected quality.
- Strategize usage of influencer in order to reach out to the right target audience, campaign, reach KPI such as engagement, channeling traffic to own media, sales.
- Communicate and collaborate effectively with different stakeholders (local and regional) to run the project smoothly.
- Contract management and other administrative part (business trip, transportation arrangement) on assigned campaign/project related.

**2. Product Branding Marketing**
- Understand the industry insight, customer insight and translate it into business and brand strategy to reach UNIQLO's brand objectives.
- Be responsible for communication strategy to develop the IMC across touchpoints from Online to Offline.
- Establish understanding of Uniqlo LifeWear with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication
- Develop the budget planning with clear rationale. Optimize and justify the ROI of MKT activity.
- Analyze industry, competition, and market trends
- Conduct business analyses and post marketing campaign reviews

**Who You Are**:

- Bachelor's degree in Marketing, Business, Mass communication or any other related fields.
- More than 03 - 05 years experiencing from agencies or retailing industry. Fashion retails is preferred
- Fluent in both English and Vietnamese (written & verbal)
- Strong knowledge of Influencer landscape
- Strong Content Sense
- Have good relationship with Influencers
- Have understanding, knowledge and Skillset in 360 Degree Campaign and Brand Management
- Good in project management skills
- Strong leadership & interpersonal skills & multi-task management skills
- Excellent in communication to build strong network and relationship across departments by enhancing collaboration.
- Strong problem-solving skills & analysis skills
- Ability to adapt in fast paced working environment as well as diversity cultures.
- A team player with a fantastic can-do attitude and willing to learn mindset

**Why You'll Love It**:

- Competitive Salary
- Employee Discount
- Competitive salary package
- Private medical healthcare for employee.
- Work in professional, active, international and dynamic environment



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