Performance Marketing Executive
7 months ago
**I. SUMMARY**:
Initiate and lead daily digital marketing activities for POPS Partner across all digital channels.
**II. JOB RESPONSIBILITIES**:
- Manage, executive and monitor all paid media campaigns across channels, including but not limited to user acquisition, lead generation to hit targets.
- Collaborating with stakeholders to develop and manage digital marketing budgets, allocating funds to different channels and campaigns based on performance and goals.
- Work with internal team to maintain work integrity and accuracy.
- Effectively execute the campaign to achieve committed KPI within budget.
- Be an adaptable, steady decision-maker despite a highly competitive environment
- Be a results-oriented team player with strong organizational and time management skills, always on the lookout for opportunity.
- Other duties by request from line managers
**III. JOB REQUIREMENTS**:
- Experienced in successful execution of marketing campaigns on key online marketing channels (Google Ads, Facebook Ads, TikTok Ads, Youtube Ads).
- Be willing to work independently in case of human resources limited.
- Good English competency.
- Experience in mobile app install campaigns and familiarity with mobile marketing metrics and platforms is a strong plus.
- Experience in entertainment and/or media markets is a bonus.
- Analytical, data-driven thinker who seeks innovative solutions.
- Excellent written and verbal communication skills.
- Excellent teamwork skills.
- Experience in handling large, diverse marketing budgets.
- Mastery of digital marketing strategy framework and media planning.
- Passion and curiosity for digital marketing innovation.
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