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Fast-track Performance Marketing Executive, Game

1 month ago

Ho Chi Minh City, Vietnam VNG Full time

**ABOUT MPS**
MPS is a game studio within VNG Corporation specializing in developing & publishing mobile games to global markets. We have developed very successful 3D shooting games such as Dead Target, Zombie Hunter, Sniper Zombie, Animal Mart, etc. with hundreds of million users.
We're looking for **a mobile marketing enthusiast** to join us in proudly bringing Vietnamese games to the world.
**OBJECTIVE OF THE JOB**
Develop and execute marketing plan to acquire users profitably at Global scale.

**JOB SCOPE**
- Develop UA (User Acquisition) strategy & plan for mobile games meeting studio’s business goals
- Conceptualize, execute and continually optimize UA campaigns across different platforms, including Google, Unity, ironSource, and more
- Conduct research and analyze data related to UA channels, competitors, market, products, users, etc to get actionable insights
- Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories
- Contribute winning ad creative ideas and run creative testing, execute on breakthrough creative strategies
- Report UA performance to Marketing team & stakeholders
- Grow and manage marketing partnerships
- Be open for growth in new expertise: App Store Optimization, Ad Monetization

**Yêu cầu**:
**Must-have**:

- Direct experience with performance marketing
- Strong interest in mobile games
- Strong data thinking and data analysis
- Strong logical thinking and critical thinking
- Problem-solving skills, particularly knowing to pose the right questions
- Strong English writing and speaking skills
- Self-motivated with a growth mindset
- Can-do attitude

**Big-plus**:

- Experience in Growth Marketing/ Mobile App Marketing is a big plus
- A hunger to be at the forefront of the mobile advertising space and the mobile app market
- Proficiency with data analytics tools (such as Excel, Tableau, SQL, etc.)