Performance Marketing Manager

19 hours ago


Ho Chi Minh City, Vietnam Liberty Insurance Pte Ltd Full time

Our digital, direct, and e-commerce business is growing fast. We are looking for a talented, self-starter, and dynamic individual who will shape our D2C marketing strategy and have full responsibility over lead generation activities.

This role reports to the Regional Head of Sales Ops (Direct Digital Department) in very close partnerships with Vietnam Direct Digital Country Leader.

**This individual will be responsible for**:

- Creating, delivering and managing effective lead generation campaigns to support the growth of D2C business in Vietnam
- Managing paid media budget and activities ( Google Ads, Facebook Ads, Ad networks, Programmatic partners ).
- Optimizing the campaigns to meet target CPC, CPL, CPA
- Driving relationship with media and creative agencies
- Support the leadgen funnel activity together with Marketing analytics manager
- Planning, coordinating, and executing branding activities for Liberty Vietnam Direct Department
- Executing CRM strategies to achieve customer retention goals
- Building and leading the in-house digital marketing team of Liberty Insurance in Vietnam.
- Identify and source growth hacking opportunities ( new platforms, new ad formats, new targeting ) to test for leadgen activity.

**REQUIREMENTS**:

- Minimum 3 years of digital marketing analytics work experience.
- Track record of managing and optimizing lead generation, and customer acquisition through digital. (Google Ads, Facebook Ads)
- Minimum 2 years of work experience with the e-commerce, travel, or financial services industries.
- Google Analytics and Google Tag Manager tools experience are a must.
- CRM work experience is a plus.
- ** Vietnamese language (Fluent),** **English language (Intermediate)**:

- Team player, action and goal-oriented. Hands-on. Hungry for growth, performance, and creativity.

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