Pcd Vn Marketing Manager

2 days ago


Việt Nam, Vietnam Parfums Christian Dior (PCD) Full time

**Company Description**

**Job Description** PURPOSE OF THE JOB**

The incumbent is required to develop marketing initiatives for new product launches, grow brand awareness and market share. She will be responsible for product management (forecasting, timely product registration with FDA), CRM and E-retail.

**MAIN RESPONSIBILITIES**

**Product Management**
- Forecasting
- Ensure accuracy of product forecast and timely submissions. (Measures: launch tracking)
- Product Registration
- Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (Measures: On shelf date)
- Product Assortment
- Close monitoring of competitor’s product assortment and thereby identify our key priorities in Vietnam to gain market share. (Measures: monthly tracking)
- Product Listing
- Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s On shelf date)
- Product Merchandising
- Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)
- Management on non-sellable items
- Sampling management: ensure the right mix of samples to help achieve business objective. Work closely with sales team to ensure the right guideline for sampling is disseminated and followed closely by BCs
- GWP/Gifts management: utilizing GWP to drive higher basket purchase and create buzz to drive traffic to store.
- Pricing
- Review and analyze central’s recommendation of prices for new products. Ensure the pricing is competitive and in line with regional parity & local competitiveness. Review annual price increase with central team to ensure our prices stay competitive in the market.

**CRM**
- Planning & Execution of CRM initiatives including Rollout of new communication platforms in Vietnam, Client EDM management and client events & reward programs.
- Identify opportunities and weakness; and take pro-active action on the following:

- increase recruitment rate
- retention for customers by developing trial and loyalty
- improve cross-selling
- improve on repurchase rate
- Data analysis (through PowerBI reports and Datamart/WinCRM) and drilling to:

- identify potential target market for key launches and events

**E-Retail/ Ecommerce**
- Roll out Dior Ecommerce platform
- Be the key owner to roll out Dior Ecommerce platform
- Monthly reporting to Central HQ for Ecommerce business
- Monthly Planning for Ecommerce: including animation, GWP & Samples usage

**Brand Communication**
- Assist with timely PO issuing and invoice management for media agencies
- Work with regional media team to execute media campaigns locally
- Drive PR & KOL initiatives in Vietnam to achieve #1 PR dominance in market

**KEY FIGURES**

Budget management: F2 (Samples, Gifts, Animation Budgets)
Direct report: 2 (Assistant Product manager and Marketing Executive)

KPIs:

- Market share (Beaute Research - TBC)
- Retail sales (Monthly retail sales report vs target)
- New launch performance tracking (sell-out vs sell-in & targets)
- CRM figures (Cross-sell rate, Average Age, repurchase rate, recruitment rate )
- Earned media value results

**Qualifications



  • Việt Nam, Vietnam FHI 360 Full time

    **Call for consultancy: Consultant to develop an AMR Action Plan for Environmental Health** **1. Detailed Description of Tasks to be Performed**: The Prime Minister's recent approval of the National Strategy on Antimicrobial Resistance (AMR) Prevention and Control underscores the growing importance of addressing AMR in environmental health. This strategy,...


  • Việt Nam, Vietnam FHI 360 Full time

    **Call for consultancy: Senior Consultant to develop and finalize an AMR Action Plan for Environmental Health** **1. Detailed Description of Tasks to be Performed**: The Prime Minister's recent approval of the National Strategy on Antimicrobial Resistance (AMR) Prevention and Control underscores the growing importance of addressing AMR in environmental...


  • Việt Nam, Vietnam CIMB Group Full time

    Strategy and Planning: - Managing operational product management agenda: Lending of Consumer Banking including: product planning and designing, product execution, product performance management, product grandfathering. - Participating in the product strategy forming with Product head for the areas of products in charge, define features, pricings and...


  • Việt Nam, Vietnam Winrock International Full time

    Winrock International (Winrock) is implementing the Reducing Pollution Project, funded by the United States Agency for International Development (USAID), Prime Award Number: 72044021CA00002 in close collaboration with Project Management Unit (PMU) under the Pollution Control Department (PCD) as the Project Owner and the Ministry of Natural Resources and...


  • Việt Nam, Vietnam CIMB Group Full time

    A. Branding (PR) and Communications: 1) Responsible for implementing and measuring the success of a comprehensive communications program with vendors that will enhance the Banks image and position within the marketplace and the stakeholders and facilitate internal and external communications. 2) Reputation management - 2nd layer of media handling and crisis...


  • Việt Nam, Vietnam CIMB Group Full time

    **Key Responsibilities** IT Security Develop a complete understanding of a company’s technology and information systems. Align organizational security strategy and infrastructure with overall business and technology strategy Perform or supervise vulnerability testing, risk analyses and security assessments Review and approve installation of firewall,...


  • Việt Nam, Vietnam CIMB Group Full time

    **Process** - Manage the Field KYC meeting with customer, collect required documents, observe, investigate and report any fraudulent signal found. - Review suspicious transactions generated by fraud detection systems, be highly sensitive to abnormal/fraudulent transactions to minimize loss at the earliest stage and be alert to the new emerging fraud...


  • Việt Nam, Vietnam B. Braun Medical Inc. Full time

    **Job Description**: You’re an important part of our future. Hopefully, we're also a part of your future! At B. Braun, we protect and improve the health of people worldwide. You support this vision, bringing expertise and sharing innovation, efficiency and sustainability as values. That’s why we would like to keep developing our company with you. Keeping...

  • Market Manager

    4 months ago


    Việt Nam, Vietnam Kaplan International Full time

    **Market Manager** **Location**:Vietnam **Number of roles**:1 **Salary**: Competitive We are looking for a Market Manager to support student recruitment activities to our university partners located in Canada. The location of this role will be based in Vietnam You will have a good understanding of international recruitment within the education sector,...

  • Sr. Sales Manager

    2 months ago


    Việt Nam, Vietnam Super Micro Computer Full time

    Sr. Sales Manager **Date**:Oct 31, 2024 **Location**: Vietnam, Vietnam, VN **Company**:Super Micro Computer **Job Req ID: 25594** **About Supermicro**: - Supermicro® is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/ Big Data, Hyperscale, HPC and IoT/Embedded customers...

  • Area Sales Manager

    2 months ago


    Việt Nam, Vietnam Alghanim Industries Full time

    **Date**: 7 Nov 2024 **Location**: VN **Company**: Alghanim Industries Long Description Job Summary - To lead a group of sales engineers / tech reps in his area to increase Kirby market share / coverage and profitability. - To ensure full respect of Kirby policy / procedures in his office during the daily, pre-sale and after sale activities. Job...


  • Việt Nam, Vietnam Pearson Full time

    We’re seeking a dynamic and driven marketer to accelerate our growth across Asia—one of Pearson Higher Education's most exciting and high-potential regions. As Senior Marketing Manager, you’ll lead the charge in developing and executing dynamic B2B and D2C marketing strategies that elevate brand awareness, drive customer engagement, and generate sales...


  • Việt Nam, Vietnam Coats Group plc Full time

    **Date**:31 Dec 2024 **Location**: VN **Company**:Coats **ROLE PROFILE** The Sales Manager role exists to drive revenue growth and strengthen Coats Digital's position within large, high-value enterprise customers in the country that they are operating in. By developing deep relationships, understanding customer challenges, and delivering tailored...


  • Việt Nam, Vietnam Jollibee Việt Nam Full time

    The Omnichannel Marketing Manager will be responsible for setting up, developing a comprehensive omnichannel strategy that integrates all customer touchpoints, both online and offline through On-premise, In-house delivery, Aggregators channels. This role is crucial in enhancing customer experience, driving sales, and ensuring consistent brand messaging...

  • Assistant Manager

    2 months ago


    Việt Nam, Vietnam B. Braun Medical Inc. Full time

    **Job Description**: You’re an important part of our future. Hopefully, we're also a part of your future! At B. Braun, we protect and improve the health of people worldwide. You support this vision, bringing expertise and sharing innovation, efficiency and sustainability as values. That’s why we would like to keep developing our company with you. Keeping...

  • Dyehouse Manager

    3 months ago


    Việt Nam, Vietnam Coats Group plc Full time

    **Date**:8 Oct 2024 **Location**: VN **Company**:Coats **Role Purpose **_(write a short paragraph why the role exists and its contributions to achieving Coats’ goals)_ - To lead and manage Hung Yen dyeing and finishing manufacturing team in producing the thread requirement of our external customers in the safest and most sustainable manner, and at the...


  • Việt Nam, Vietnam B. Braun Medical Inc. Full time

    **Job Description**: You’re an important part of our future. Hopefully, we're also a part of your future! At B. Braun, we protect and improve the health of people worldwide. You support this vision, bringing expertise and sharing innovation, efficiency and sustainability as values. That’s why we would like to keep developing our company with you. Keeping...


  • Việt Nam, Vietnam Aman Group Sarl Full time

    Marketing and Communications Manager (Seasonal Contract) - Phan Rang City, Vietnam - Sales & Marketing - 2712 - Amanoi **Job Description**: **POSITION OVERVIEW** The Marketing and Communications Manager is responsible for contributing towards and implementing the marketing and communications strategy for Amanoi, including managing all of the...


  • Việt Nam, Vietnam Aman Group Sarl Full time

    Phan Rang City, Vietnam - Marketing - 2706 - Amanoi **Job Description**: **POSITION OVERVIEW** The Marketing and Communications Manager is responsible for contributing towards and implementing the marketing and communications strategy for Amanoi, including managing all of the English-speaking social platforms. This role is responsible for creating...


  • Việt Nam, Vietnam Coats Group plc Full time

    **Date**:24 Sep 2024 **Location**: VN **Company**:Coats **Role Purpose - The Inside Sales Manager is responsible for driving the Coats Digital’s revenue growth by identifying and converting sales opportunities in the mid-market and SMB segment via the use of digital tool in a remote setting. This role is essential in building and maintaining strong...