Brand Marketing Senior Professional

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Samsung Electronics Full time
Position Summary

  • Contributes to enhance the corporate image by planning, creating and spreading strategic messages.
  • Exterminates potential risks by effectively performing risk management.
  • Leads the corporate value enhancement through communication with external customers by utilizing media.
Role and Responsibilities

Brand Marketing

Accountable for deployment of total brand strategies thru key objective:

  • Drive Proud to Own on GenZ by being beloved, inspiring and engaging brand
  • Enhance whole CEJ from Pre purchasing thru Post purchasing by: Strengthening emotional connection, Brand purpose and brand distinctiveness/Aligning Brand social value contribution/Delivering new exciting bespoke experiences
  • Lead Total brand campaigns to execute strategies and tactics based on guidelines from RHQ by coordinating with local BUs and Partnerships
  • Consumer Insight
  • Brand Attitude Survey Management: Work with RHQ on BAS reports, Identify and Connect with other BUs for learning plans to address consumer knowledge gap and provide input and lesson learnt to BU
Brand Governance

  • Responsible for Brand governance for

Corp Brand:
Brand guideline, Samsung Cloud, Letter mark correction and Ad compliance.

Channel Management and Loyalty

  • Responsible for channel management and loyalty: Social content Management,
  • Localize content on websites such as: Samsung member, Samsung explore, Content Lab, Future Gen Lab.
  • Manage content on Samsung Member, Samsung explore and even Samsung social channel
Content Lab Management

  • Content planning and Producing to meet expectation of internal BUs
  • Be in charge of developing contents in all forms and formats
  • Keep update with new Social trends or emerging platforms
Skills and Qualifications

  • May lead a small team of professionals with limited control over budget spending or HR management such as recruiting or dismissal and supervises mentoring and coaching for team members
  • Typically implements shortterm action plans rather than developing policy, process or strategy
  • Enhances or Improves methods or procedures and provides coaching to team members to ensure successful outcome
  • Has deep knowledge on one job area or broad knowledge on several job areas
  • Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree.
Li-SAVINA #Li-Midsenior
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