Assistant Marketing Manager

2 weeks ago


Hanoi, Hanoi, Vietnam Adecco Full time

Responsibilities:

  • Strategy & Management:
  • Create strategic marketing plan
  • Develop, implement, and analyze marketing and communication plans, including promotional calendars and programs, new product development and introductions and other projects for OTC/consumer health division both direct to consumers and healthcare professionals (i


e:

pharmacist), ATL & BTL marketing activities.

  • Lead product development holistically from deep market analysis and research to launch and product distribution within the target market.
  • Market Understanding:
  • Perform constant market visit to understand the situation of the pharmaceutical market (i


e:

consumer, competition, suppliers), the current product portfolio, and its related information, also as the current state of OTC Channels.

  • Branding & Product Awareness:
  • Act as brand, product, and category owner the inhouse expert/repository of information on all thing's OTC/consumer health division.
  • Relationship Development:
  • Lead relationship building and nurturing with key stakeholders (i


e:

distributors, distributors customers, creative agencies/media partners, KOL/champions/ambassadors, trainers, freelancers/consultants, government, partners etc.) for the OTC/consumer health division.

Experience requirements:

  • At least 5 years of working experience in similar position (Brand/Product/Category Management) with increased responsibility, scope of work. Regional/international experience would be a plus.
  • Experience with rebranding, brand building, product development from inception to launch is essential.
  • Proven experience in working with/supporting sales teams and other partners within the pharmaceutical/medical devices/FMCG industries is essential.

Education requirements:

  • Bachelor/master's degree with a science stream, such as pharmacy, nursing, biology, medicine.
Other degrees with the Commerce stream (i

e:

Marketing, Business Administration) are also encouraged to apply.

Contact Person:

Hoa Pham

Adecco

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