Modern Trade Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time
Customer Strategy and Business Plan

  • Manage the customer P&L for the customer, counterparts and budget planning
  • Develop relationship with customers (Category managers, Store managers and Store Salesforce)
  • Develops the customer strategic business plan for his/her respective customer. Work out a joint customer business plan for his/her respective customer. Lead and execute Joint Business Planning according to the Global standards together with the customer.
  • Work out a Target Group Management strategic plan for Key Account for existing businesses
  • Develop and execute a market development plan for Target Groups. Work closely together with Channel & Category Managers in order to have strategic alignment with UFS DT business focussing on Wholesalers
  • Develop, implement and execute a Account Business plan in close collaboration with the customer, CCD and Marketing.
  • Develop and implement a promotional plan with clear roles and objectives of how to drive promotional sales in both Front of House Accounts (C&C, Hypermarket) and Back of House Accounts focusing on growing Non KMG Group.
  • Works in close collaboration with the Channel & Category Managers for the category input, and with customer marketing for the customer/channel plan
  • Generate insights for the assigned customer/channels (store layout, traffic)
  • In charge of instore efficiency KPIs and close collaboration with CCD on Perfect Store guidelines development and measurement (OSA, Planogram, Off-Shelf Displays, Promotion and Pricing)
  • Coordinate with CD Capabilities, Chef Team to operates and guides implementation of customer initiatives (Salesforce training, Horeca events, Cooking Demo)
  • Lead operation and merchandisers team in the South to execute In Store Efficiency KPIs and deliver Sales Target.
  • Lead execution of MT in the South with the support of Merchandising Team.
Negotiation

  • Closes the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the UL strategy on his/her customer
  • Manages overall levels of Customer Investments for his customers
  • Monitors Customer Performance by tracking customer contribution and market share
Plays active ambassador role

  • Acts as active ambassador of Unilever at the customer and of the customer at Unilever
  • Participates actively to the account managers meetings, looking at the best solution for the business even if not in line for his/her customer


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