On Trade Activation Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Diageo Full time

Job Description:
About Us

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands.


Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry.

And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world.

Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills.

In our supportive culture, your voice will be heard and you'll be empowered to be _you._ Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

Scope Of Work


As an On Trade Manager based in HCMC, you will deliver customer marketing activations that create value and financial impact for our company.

Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix.

Working with sales teams to uncover opportunities and drive execution of the plan is key to this role.

Your key focus will be to:

  • Be the leader for the Modern On trade Successful Channel Strategy Development and Implementation
  • Commercial responsibility for the delivery of the modern on trade channel activity plan including creation, delivery & execution of all below the line (BTL) programs & associated budgets.
  • Successfully plan, deploy, manage and supervise for customer events & its commercial deliverables in line with company strategy and execution framework.
  • Successfully deploy, manage and supervise the execution standard in the modern on trade channel in alignment with the defined category and channel growth drivers.
  • Build up the long
- and short-term Strategy for the Channel by deep understanding of channel/customer needs.
  • Deliver and monitor execution plan for category and brands, which communicates priorities to the region, setting channel specific execution standards with sales, managing total channel budget in the process.
  • Maximize impact and value of supplier partnerships (3rd parties) for performance development, in coordination with procurement for effective and on time KPI and evaluation of every supplier.
  • Create on time and quality M&E for all channel related activities and manage monthly financial.
  • Grow and develop the subordinates with clear and regular communication, coaching both by on the job and official training.
  • Support Innovation Commercialization with the recommendation on the new innovations launch and supported activities in the Modern On trade Channel.
  • Ensure all activities, processes and communications strictly follow company regulation.
  • Conduct regular field assessment activities of promotions, activations, and events activities.
  • Ensure risks are proactively identified and solutions are recommended.
Skills and Experience Requirements- Degree in Business related discipline years stretching experience in similar position in Alcohol

  • Bev business or FMCG
  • A proven commercial track record with prior experience building good relationships with customers.
  • English fluently in written and spoken.
  • Proficient in MS Office
  • Good knowledge of sales team & customer needs
  • A strong cando attitude with a strong drive for results
  • Demonstrated strong communication and negotiation skills.
  • Project Management Skills
  • Able to interpret data and driving value adding insights.
  • Budget management experience
  • Organize and determined persistent person.
  • Able to promote cross functional effectiveness.
  • Decision making oriented and able to quickly react to changing environment.
  • Ability to build and inspire high performing teams.
Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere".

This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.


We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.


Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

Please talk to us about what flexibility means to you and don't let anythi

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