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Trade Marketing Manager
2 weeks ago
Mô tả công việc:
(Mức lương:
Thỏa thuận)
1.
Build and execute the trade category plan for the channel(s) assigned:
- Develop customer; shopper insights for the channels assigned. Translate insights into business building opportunities within specific customers/ channels
- Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives
- Work with field sales team to ensure excellence in instore activation
- Prepare promotion sell-out volume with attention to market intelligence information
- Prepare input for brand and build incremental sales volume
- Provide input for marketing to build budget, scheme and communication plans
- Allocate promotion volume to channel/ customers in charge
- Support Sr. Trade Marketing Manager to work out the brief for BTL agencies and sales team
- In charge of instore POSM design, briefing POSM/ Activation team for production and installation in store
Develop and execute all trade/ schematic shopper promotions:
- Work out and propose the scheme to Sr. Trade Marketing Manager (having experience with Personal Care is an advantage)
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores
- Conduct postpromotion evaluation
- Budget Management for the scheme, and quarterly well control total budget line by line what aligned & approved from beginning of the year
- Managing PG/ BA in store, proactive work with KAM to reallocate, contribute to build KPI for enhancing offtake.
Activity planning:
- Yearly AOP/ quarterly & monthly forecast & demand planning, deliver FA
- JBP with KAM to share and influence customers via kick off and quarterly meetings to meet company targets/KPIs of the categories incharged.
- Monthly meeting with KA for operation and campaign cascade/listing progress new products
Chức vụ:
Trưởng nhóm/Trưởng phòng
Hình thức làm việc:
Toàn thời gian
Quyền lợi được hưởng:
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Chế độ thưởng
- Chăm sóc sức khỏe
- Tăng lương
- Công tác phí
- Phụ cấp
- Nghỉ phép năm
Yêu cầu bằng cấp (tối thiểu): Trung cấp - Nghề
Yêu cầu công việc:
- University graduate in business administrative, Foreign Trade, Economics or relevant
- At least 5 years working experience in Trade Marketing for FMCG Industry (experience in trade marketing MT is an advantage)
- Good analytical and influencing skill. Good sense of numbers.
- Proven business management competency
- Proactive and good communication skill
Yêu cầu giới tính:
Nam/Nữ
Ngành nghề:
Offline Marketing (Báo/Đài/Truyền Hình),Quảng Cáo/Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR
Trung cấp - Nghề
Không yêu cầu
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