Trade Marketing Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Marico South East Asia Corporation Full time

Mô tả công việc:

(Mức lương:
Thỏa thuận)

1.

Build and execute the trade category plan for the channel(s) assigned:

  • Develop customer; shopper insights for the channels assigned. Translate insights into business building opportunities within specific customers/ channels
  • Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives
  • Work with field sales team to ensure excellence in instore activation
Work out monthly rolling forecast for the specific channel(s):

  • Prepare promotion sell-out volume with attention to market intelligence information
  • Prepare input for brand and build incremental sales volume
Support marketing team in launch/ re-launch and consumer promotion activities:

  • Provide input for marketing to build budget, scheme and communication plans
  • Allocate promotion volume to channel/ customers in charge
  • Support Sr. Trade Marketing Manager to work out the brief for BTL agencies and sales team
  • In charge of instore POSM design, briefing POSM/ Activation team for production and installation in store

Develop and execute all trade/ schematic shopper promotions:

  • Work out and propose the scheme to Sr. Trade Marketing Manager (having experience with Personal Care is an advantage)
  • Lead the communication to internal and external stakeholders on the scheme
  • Follow up with POSM production gift sourcing and delivery to stores
  • Conduct postpromotion evaluation
  • Budget Management for the scheme, and quarterly well control total budget line by line what aligned & approved from beginning of the year
  • Managing PG/ BA in store, proactive work with KAM to reallocate, contribute to build KPI for enhancing offtake.

Activity planning:

  • Yearly AOP/ quarterly & monthly forecast & demand planning, deliver FA
  • JBP with KAM to share and influence customers via kick off and quarterly meetings to meet company targets/KPIs of the categories incharged.
  • Monthly meeting with KA for operation and campaign cascade/listing progress new products

Chức vụ:
Trưởng nhóm/Trưởng phòng

Hình thức làm việc:
Toàn thời gian

Quyền lợi được hưởng:

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
- Đồng phục

  • Chế độ thưởng
  • Chăm sóc sức khỏe
- Đào tạo

  • Tăng lương
  • Công tác phí
  • Phụ cấp
thâm niên

  • Nghỉ phép năm

Yêu cầu bằng cấp (tối thiểu): Trung cấp - Nghề

Yêu cầu công việc:

  • University graduate in business administrative, Foreign Trade, Economics or relevant
  • At least 5 years working experience in Trade Marketing for FMCG Industry (experience in trade marketing MT is an advantage)
  • Good analytical and influencing skill. Good sense of numbers.
  • Proven business management competency
  • Proactive and good communication skill

Yêu cầu giới tính:
Nam/Nữ

Ngành nghề:
Offline Marketing (Báo/Đài/Truyền Hình),Quảng Cáo/Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR

Trung cấp - Nghề
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