Privilege Banking Customer Segmentation Officer

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam UOB Vietnam Full time

About UOB


United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America.

In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed.

This means we always strive to do what is right, build for the future, work as one team and pursue long-term success.

It is how we work, consistently, be it towards the company, our colleagues or our customers.

Responsibilities:

_Customer Segmentation Development:
_


  • Discover, identify and understand the full life cycle of Privilege Banking (PV) segment and their needs via customercentric mindset and data analytics to develop campaigns to increase acquisition, retention, and engagement.
  • Contribute and assist Segmentation Manager and Segmentation Head to develop, execute, and keep improving customer experience from customer journey to customer onboarding, upgrading and downgrading process.
  • Review, maintain, and make suggestion to improve ongoing CVPs as well as contribute to launching proposition initiatives for Privilege Banking.
  • Propose and prepare customer campaigns from ideas based on insights and proven data to execute, and work with internal parties to prepare legal documents (Cooperation Agreement, Terms & Conditions, campaign policy) for Segmentation Manager and Segmentation Head to review
  • Liaise with Marketing Team and partners to produce marketing collaterals (PV website, eDM, leaflet, SMS; produce marketing collaterals to promote PV's proposition at partner's such as website banner, Facebook posts, posters, tent cards)
  • Work closely with C&D (Branch, Customer Service) to provide best customer service/experience at PV Lounge (including all cashrelated, cashless transactions, cash pickup operations, cards, mobile app)
  • Comanage PV sales kit:
  • Be knowledgeable of PV products, procedures, processes, and tools to help PV RMs (existing and new) perform their tasks with customers daily.
  • Helping to organize training sessions for product launch, process launch/improvements
  • Conduct other tasks assigned by Head of Segmentation and Head of PV to ensure sales support effectiveness, customer service excellence and smooth collaboration between PV sales force, internal departments and with partners

_Campaign Monitoring:
_


  • Service usage (service booking, customer service, customer journey/engagement between customer
  • PV staffs and partner's staff)
  • Complaint handling
  • Monthly reporting with related parties to consolidate sales/usage reports
  • Analysis with related parties and different sources to analyze demographics, market comparison, market strategies, deals requirements, P&L analysis, partnership ecosystem

_Event Organizing:
_


  • Execute customer and partnership events to support privileged lifestyle pillars of Privilege Banking.
  • Post event evaluation and reporting for improvement opportunities

Job Requirements

  • Bachelor's degree with minimum of 3years' experience in retail banking, retails, consumer finance, or premium lifestyle industry, preferable working with high networth or affluentcustomer segmentation
  • Having creativity or marketing experience is a plus.
  • Data analytics and problemsolving skills. Must be attentive to details.
  • Selfmotivated, proactive and able to work under pressure and ambiguity
  • Resultoriented and wellorganized with ability to succeed in a high matrix organization
  • Excellent in both verbal and written communication
  • Proficient in both English and Vietnamese
  • Ability to work in a fastpaced, teamoriented environment.
**Be a part of UOB Family

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