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Brand Experience Supervisor

3 months ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Circle K Việt Nam Full time
**Job Purpose**/ **_Mục Đích Công Việc_**:

- Grow Circle K E-commerce business to bring Circle K closer to customers with higher level of convenience and enable Circle K to penetrate better into Vietnam market with O2O concept/ _Phát triển kinh doanh thương mại điện tử của Circle K để đưa Circle K đến gần hơn với khách hàng kèm theo mức độ tiện lợi cao hơn và giúp Circle K xâm nhập thị trường Việt Nam tốt hơn với mô hình O2O._
- Create, manage, maintain close relationship between Circle K Vietnam and its customers to enhance their loyalty to the brand through smooth execution of loyalty programmes to CK Club members/_ Tạo và quản lý chặt chẽ mối quan hệ với khách hàng của Circle K để tăng độ trung thành của họ với nhãn hiệu thông qua việc thực hiện mượt mà các chương trình khách hàng thân thiết cho các thành viên CK Club._

**Job Accountabilities**/ **_Trách Nhiệm Công Việc_**:

- **Strategic Planning**:

- Support Brand Experience Assistant Manager to do strategic planning for E-commerce and CRM platform within annual budget/ _Hỗ trợ Phó Phòng Cấp Cao Trải Nghiệm Thương Hiệu để lập kế hoạch chiến lược cho nền tảng E-com và CRM của Circle K theo ngân sách hàng năm._
- **E-commerce**:

- Propose, develop, and execute E-commerce strategy including channel selection, product strategy, pricing strategy and go-to market approach/ _Đề xuất, phát triển và thực hiện chiến lược Thương mại điện tử bao gồm lựa chọn kênh, chiến lược sản phẩm, chiến lược giá cả và cách tiếp cận thị trường._
- Implement E-commerce campaigns and analyse performance, creating a workflow of steady and prioritised performance adjustments/ _Triển khai các chiến dịch thương mại điện tử và phân tích hiệu suất, tạo ra quy trình làm việc ổn đình và tối ưu hóa hiệu suất._
- Provide weekly/monthly reports on monthly deals, evaluate campaign's effectiveness, and propose solutions/ _Cung cấp báo cáo hàng tuần/tháng về hoạt động cửa hàng, đánh giá hiệu quả của chiến dịch và đề xuất giải pháp._
- Based on data analysis, propose improvements to processes, products, and marketing strategies to optimize E-commerce performance/ _Dựa trên phân tích dữ liệu, đề xuất các cải tiến về quy trình, sản phẩm và chiến lược tiếp thị để tối ưu hóa hiệu suất E-commerce_
- Work closely with related teams and partners to promote and execute co-campaigns with platform partners and suppliers/ _Làm việc chặt chẽ với các phòng liên quan và các đối tác để quảng bá và thực hiện các chiến dịch chung với các đối tác và nhà cung cấp._
- Maintain good relationships with current partners by regular meetings and close communication/ _Duy trì các mối quan hệ tốt với các đối tác hiện tại thông qua các cuộc họp định kỳ và kết nối chặt chẽ._
- **CRM (CK Club)**:

- Grow CK Club performance through the increase of the key criteria (number of CK Club members, active members & visit frequency ) to reach the given KPIs/_ Tăng hiệu suất của CK Club thông qua việc tăng các tiêu chí chính (số lượng thành viên CK Club, số thành viên đang hoạt động và tần suất mua sắm ) để đạt được các KPI đã đề ra._
- Ensure the CK Club campaigns to be carried out following timeline and follow promotional regulations (internal & external)/ _Đảm bảo các chiến dịch CK Club được thực hiện theo tiến độ và tuân thủ các quy định về khuyến mãi (nội bộ và bên ngoài)._
- **Others/ **_Nhiệm vụ khác_**:

- Other tasks are as assigned by Line Manager_/ Thực hiện các nhiệm vụ khác theo phân công của quản lý trực tiếp._

**Job Requirements/ **_Yêu Cầu Công Việc_**:

- Degree in Business, E-commerce, Marketing or relevant field/ _Tốt nghiệp chuyên ngành kinh doanh, E-commerce, MKT hoặc các ngành có liên quan._
- At least 2 years of working experience in Ecommerce. Experience in Retail would be a plus/ _Có ít nhất 2 năm kinh nghiệm trong lĩnh vực E-com/CRM. Kinh nghiệm trong lĩnh vực bán lẻ là 1 lợi thế._
- Strong understanding of ecommerce best-practice and digital marketing/ _Hiểu biết chặt chẽ về các quy tắc hay nhất trong thương mại điện tử và tiếp thị kỹ thuật số_
- Great communication skills, written and verbal in both Vietnamese and English and presentation/ _Giao tiếp tốt, cả nói và viết bằng tiếng Việt và tiếng Anh và thuyết trình._
- Sensitivity to business and market trends/ _Nhạy bén trong kinh doanh và thị trường._
- Good planning, analytical s