Brand Advocacy Manager
6 months ago
$2,500 - $3,000
- FMCG
**RESPONSIBILITIES**
- 1. Brand advocacy development_
- Utilizing the extent of the MR function, oversee and ensure excellence in brand activation and demand creation with the purpose of brand engagement and sales
- Analyze promotion effectiveness and ROI and provide TM Supervisors with suggestions of promotional mechanic and offer optimization
- Manager and lead the deployment of digitally enabled direct to consumer interaction through the Scandi loyalty program
- Continually monitor and track Scandi performance and put forward suggestions on how to develop and expand the effectiveness of the consumer loyalty program
- 2. MR Optimization Project Provide comprehensive review and analysis and the MR department and propose the most optimized MR team structure and ways of working to include:_
- Areas for greater digitalization and automation of the MR function and identify and source appropriate tools and or vendors to support
- Cost & effectiveness optimization and be responsible for researching and overseeing the utilization of various analytical tools whether internal or external
- Proposal of MR teams’ geographic area and outlet coverage to determine most effective resource allocation
- Identifying the right remuneration and Incentive scheme at all levels of the MR function
- Analysis of the MRS & MRL’s recruitment & retention rate, identifying areas of weakness to be addressed
- 3. Transformational Projects_
- Act as the trade marketing lead on key transformational projects relating to business intelligence and allocate and deploy MR resource as required. Projects to include: - D-Star - Retail Eye
- Ensure quality and reliability of field data capture and input and be a strong coordinator between departments to ensure effective interpretation, analysis, and action proposals
- 4. Business Information & Intelligence _Consolidate and distill down MR supervisors reports to provide a national view and analysis on monthly performance to Sales & marketing functions to include:
- General environment watch
- Consumer trends
- Consumer and customers insights
- Competitor activity and intelligence
- 5. Budgeting & Control_
- Formulate operational plan with key activities and detailed budgets for the annual Budget Plan, track budgets, to ensure alignment with strategic guidelines and trade A&P efficiency without overspending by region
- Evaluate the supplier landscape and pitch for and secure the right suppliers and vendors for MR resource provision and ensure the most recruitment
- 6. Human resources management_
- Creating a high-performance team dynamic
- Manage and coach MR supervisors in the full delivery of their role and develop their competence and capabilities to encourage internal mobility
- Monitor and evaluate the training development provided by the MR Supervisors and ensure they are providing the most relevant and impactful training support
- Offer guidance and support on training and assessment for promoters, focusing on consumer selling skills, product knowledge (own and competitors), merchandising
- Evaluate the job results and employees’ performance on periodical basis
**For more information, please contact**:
- Ms. Vu Thi Quynh (84) 6291 4188 - Ext: 505
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