Senior Manager, Retail Marketing

2 weeks ago

Hanoi, Hanoi, Vietnam Techcombank Full time

17-Feb-2023
Senior Manager, Retail Marketing :

  • Category: Retail Banking Group
  • Job Type:
  • Facility: Marketing
    Job Purpose:


Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.


Key Accountabilities (1):

A. DEPARTMENT DUTIES
Developing strategies, managing plans and measuring the effectiveness of retail marketing activities:

  • Develop marketing strategies and approaches/marketing plans for each customer segment/target customer group including:
  • Identify the market research needed to be able to understand customer needs and channels to reach target customers effectively.
  • Coordinate with internal and interbranch divisions to build CVP financial solutions, manage and build media and image positioning for solutions/products, value positioning for each target customer group.
  • Management of the gotomarket (Gotomarket) MKT plan, marketing campaigns for each segment/target customer group.
  • Manage KPI targets and measurement methods for each campaign.
  • Build effective marketing/communication models for each customer segment.
  • Manage and use budget effectively.
  • Database administration for marketing programs, dashboard reporting for MKT campaigns and effective use of budgets.
  • Collaborate to build a longterm marketing platform (target communication/automation) for marketing business.

Effective management of retail marketing activities:

  • Manage and build marketing campaigns/activities for each customer segment, sales channel/partner channel and marketing channel.
  • Manage and build indicators to measure the effectiveness of marketing activities in each marketing channel.
  • Managing and building a framework to assess the capacity (in collaboration with MSTT) of advertising and creative strategic partners.

Key Accountabilities (2):

B. DUTIES OF MANAGEMENT LEVEL

  • Create an effective working environment
  • Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards longterm cohesion.
  • Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
  • Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.
  • Implement the plan to improve personal capacity as agreed with the management.

Capability development, career development roadmap for staff:

  • Actively encourage and support subordinates to improve their capabilities and selft development.
  • Actively discuss with management about personal development aspirations to agree on a roadmap.
  • Capability development, career development roadmap for staff.
  • Performance appraisal based on performance evaluation criteria (KRA/KPI); build up PDP (Personal Development Plan) for staff.
  • Planning và hiring additional personnel annually (if necessary) according to the orientation of organization and business development.

Success Profile - Qualification and Experiences:

Qualifications:

  • Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas

Expertise:

  • Understanding digital marketing và financial and insurance products/services
  • Strong understanding of strategy and budgeting.

Experience:

  • Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
  • Management: at least 04 years of senior management position or equivalent
Foreign Language

  • Business English standard of proficiency as required for the role

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