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Marketing Director Mayoly Apac
2 weeks ago
Description entreprise:
Founded in 1909, Mayoly is an independent French and international pharmaceutical company specialising in Gastroenterology and Dermo cosmetics.
Following the integration of Ipsen CHC, the combined company employs more than 2,200 people worldwide and has sales of over €500 million in 2022, 65% generated internationally over 100 countries.
By 2027, the Mayoly Group aims to reach sales revenue of more than €600 million and to become a global benchmark in consumer healthcare.
At Mayoly, we place everyone's health first and foremost, and conduct our business in a pragmatic, responsible and caring way.
The diversity of our employees is part of our corporate culture, One Mayoly, in which everyone can develop, grow and perform in an environment of equal opportunity.
A company where every employee is a player in his/her own future and where talent can develop, always promoting collaboration and collective intelligence to meet the needs of patients, consumers, and customers.
Description du poste:
Marketing strategy:
Elaborate and propose annual and 5Y portfolio strategies by:
- Analyze in depth the market, the sales, the trend, the changes, the competitors, and establishing
- Analyze competitors SWOT,
- Acquiring and updating a detailed knowledge of the different channel and therapeutic market
- Understand prescribers, pharmacist and consumer segmentation, journey and identify a clear target
- Systematically looking for insights for all our customers
- Identify risks & opportunities, propose action plan accordingly
- Propose market research activities to:
- enrich market understanding, measure brands performance, messages perception, global
- ensures business recommendations by brand
Leads the Brand and market forecast and builds a sustainable investment plan to support the strategies
which deliver on agreed Key Performance Indicators,
Ensures the Medical, Commercial and Regulatory Plan strengthens the overall positioning of the Brand in
the medium to long term.
Marketing action plans:
Turn marketing strategies into impactful programs to support the partner commercial force,
distribution and retail partners.
Coordinate and review annual operational plan for all the portfolio:
- Propose and challenge local tactics and actions to develop the brands according to the global
- Supervise a smooth execution of promotional campaigns and evaluate the campaign performance
- Partner with Medical Affairs Team to drive medical marketing.
- Defines the priorities and the corresponding resource allocation and action plan by channel and
- SKUs
- Manages the marketing mix to maximize effectiveness and efficiency
- In collaboration with the Head of Commercial APAC, propose target for the sales, the market share,
- Working directly with external agencies and internal resources to develop creative assets and paid
- Establishing consistent messaging/look and feel across multiple touch points including: digital
- Prepare the annual Marketing Operational plan for Vietnam, ensure implementation, and followup
- Provide strategic guidance to APAC Export Partners for them to prepare their local brand plans and
Measure and control action plans performance through defined KPI and dedicated dashboard in coordination with the Head of Commercial and BEX manager for all the portfolio
- Defines and tracks KPIs market share / sales / ROI
- Analyses the performance of the key investments, communication strategy, action plans.
- Monthly sales results analysis in coordination with Head of Commercial
Coordinate and ensure promotional material development based on global material or create new one if
necessary, in the respect of the strategic communication axes and messages.
Supervises the briefing for agencies and other suppliers, overseeing the planning and purchase.
Coordinate and organize training programs, ensure communication and brand knowledge to the partners
sales force.
Monitors alignment of Trade Marketing activations with Marketing Strategy and analyses KPI's including
distribution data, visibility, and promotion status, reporting back recommendations for action.
Develop innovative sales force detailing aid kits adapted to different customer groups to support the regional
promotional strategy executed by our partners.
Manages related portfolio M
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