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Marketing Director
1 week ago
Marketing Director:
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Sector: Monroe Information Technology
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Contact: Kaithlyn
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Client: Monroe Consulting Group
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Location: Ho Chi Minh City
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Salary: Negotiable
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Expiry Date: 07 June 2023
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Job Ref: BBBH414086_
International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of
a SaaS company. As the business keeps developing, our client is seeking for
Marketing Director position. The job is based in
HCMC, Vietnam.
As the
Marketing Director - Your major focus would be mapping out development strategies for demand & lead generation to achieve sales growth, also managing & motivating people under your team.
Responsibilities:
- Develop the longterm marketing strategy, emphasizing achieving B2B sales growth, market penetration, and costeffective customer acquisition
- Spearhead the development & implementation of a winning Demand & Lead generation strategy
- Ensure the consistency in the messaging, branding, content, and lookandfeel of all internal and external communications and marketing materials coordinating with Product marketing and overseeing the content creation, web design & creative efforts
- Leading the strategy for online events, webinars, and website development
- Provide short and longterm market forecasts, reports, and trends to assist sales teams in acquiring B2B customers
- Perform industry and competitive analysis to drive positioning and messaging strategy into creative campaign ideas
- Work closely with Product, Product marketing, and Growth teams; to define marketing strategies for new and existing products and users
Job Requirements:
- Bachelor's or Master's degree holder in Marketing or relevant majors
- Minimum 8 years of experience in Digital marketing
- Proven 23 years of people management skills
- Proficient in Demand generation & Lead generation tactics in B2B product
- Handson experience in developing content & web development strategy
- Proven track record managing marketing pipeline generation, including campaigns from concept to execution to ROI analysis
- Good English comprehensive skills
- Experience with Salesforce to nurture, track, and report on lead conversions
- Strong modeling & analytical skills
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