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Country Marketing Manager
2 weeks ago
As a Country Marketing Manager, you will lead a team and work with cross-functional teams to drive the growth of user for games launched in Thailand Market.
Your role will have a focus on Brand and Reputation marketing, where you will lead a team of marketers, be responsible for the strategy, planning, and communication thought leadership in digital marketing, to support the Product teams to improve the product performance.
You will also build plans to build and strengthen the company reputation with both users, key opinion leaders and local agencies.
Responsibilities:
- Pioneer the search and online brand advertising markets, supports Team growth and business generating efforts in Thailand, and create a strong localized view and go
- market strategies on market approach around new product launches.
- Drive the development and implementation of Marketing plans for user, advertisers and publisher games in partnership with Telco, Payments and other local agencies.
- Uncover insights about Thailand users, key opinion formers, and the digital ecosystem to inform initiatives and marketing strategies.
- Evaluate consumer marketing opportunities, initiate programs to increase awareness through the development of creative programs, brand awareness campaigns, and promotions.
- Drive country digital ecosystem efforts to support the development of digital advertisement sustained growth momentum among local business and users.
- Manage all resources including Marketing staff; budget; and database and ensure the working process that aligns to the Business goals
Yêu cầu:
- Experienced in managing direct and crossfunctional teams to increase company business growth and awareness through wellexecuted marketing efforts.
- Understanding marketing strategic and competitive position, and ability to determine the optimal way to position products in the market and understanding of the search, online advertising, or web publishing markets.
- Able to develop and understand strategy, driving strategic alignment with executive stakeholders and inspiring teams to achieve goals.
- Able to build diverse and inclusive teams, and attract and retain talent.
- Able to communicate in English fluently to foster and develop key relationships with partners.
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