cmo

I. ABOUT UNITY SPORT

Unity Sport

is a technology company specializing in
real-time data platforms

and
global digital applications

.

We are developing a live data application that delivers real-time data, stats, and analytics to millions of users worldwide.

As we scale our global presence, we are looking for a
Chief Marketing Officer (CMO)

to lead all marketing initiatives — from performance advertising and user acquisition to brand growth and data-driven engagement strategies globally.

II. JOB OBJECTIVE

As the CMO, you will be responsible for
building and executing the global marketing strategy

that accelerates user growth, engagement, and retention for global application.

You will lead a cross-functional team covering
performance marketing, user analytics, content, and partnerships

, leveraging data to optimize every step of the user journey.

III. KEY RESPONSIBILITIES
1. Growth & Performance Marketing

• Own and manage global
  digital advertising strategy

across channels (Meta, Google, TikTok, Twitter/X, programmatic).
- Define and optimize
user acquisition funnels

, focusing on
cost efficiency (CPI, CPA, ROAS)

and long-term retention.
- Lead
A/B testing, creative optimization

, and campaign performance analytics.
- Build frameworks to scale marketing activities across regions (SEA, LATAM, MENA, EU).

2. Data Analytics & Insights

• Develop
  data-driven marketing models

using attribution, cohort analysis, and segmentation.
- Collaborate with Product & Data teams to integrate
user analytics platforms (Mixpanel, Firebase, GA4)

and build actionable dashboards.
- Use behavioral insights to refine user journey, conversion, and monetization strategies.
- Forecast growth and report key KPIs (DAU, MAU, CAC, LTV, ARPU) directly to CEO and Board.

3. Brand & Communication Strategy

• Build Unity Sport's global brand identity across digital channels, media, and partnerships.
• Develop integrated communication campaigns that connect sports data, technology, and fan engagement.
• Oversee PR, influencer, and content initiatives that elevate the brand's presence and credibility in the global sports tech market.

4. Team Leadership & Cross-functional Collaboration

• Lead and grow multidisciplinary marketing teams (performance, creative, analytics, CRM).
• Collaborate closely with
  Product, Data, and Engineering

to ensure marketing strategies align with product vision and technical capability.
- Foster a
data-driven, experimental, and agile

marketing culture.

IV. REQUIREMENTS

• 7+ years of experience

in digital marketing, growth, or performance roles — ideally in
mobile app, gaming, or sports tech

industries.
- Proven track record in
scaling app user base internationally (10M+ users)

.
- Expertise in
performance marketing

(Google Ads, Meta, TikTok, Apple Search Ads, programmatic).
- Strong understanding of
data analytics, attribution models, and marketing automation tools

.
- Experience managing
marketing budgets

and delivering measurable ROI.
- Strategic thinker with hands-on ability — capable of balancing high-level strategy with operational execution.
- Excellent leadership, communication, and stakeholder management skills.
- Fluency in English; additional languages are a plus.

V. BENEFITS

• Competitive Pay & Bonuses: Project-based bonuses with salary reviews every 6 months.
• Health & Fitness: Free 5-star gym membership and annual health check-ups.
• Team Bonding: Join fun pickleball events, birthday parties, happy hours, and annual company trips.
• Comfortable Workspace: Ergonomic chairs, plus free daily snacks and coffee.

VI. WORKING HOURS & LOCATION

Time:

8:30 AM – 17:30 PM (Monday – Friday)

Location:

Unity Office, 628A Vo Nguyen Giap, An Phu Ward, Thu Duc City, HCMC