cmo

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam SAGEN GROUPE Full time ₫15,000,000 - ₫20,000,000 per year
  1. Xây dựng & thực thi chiến lược Marketing & Sales


• Xây dựng chiến lược marketing 360 cho tất cả các thương hiệu của Sagen.


• Định hướng thương hiệu, truyền thông, đảm bảo nhận diện đồng nhất.


• Quản lý ngân sách marketing, đảm bảo tối ưu chi phí & ROI.


• Phối hợp với Sales để triển khai các chiến lược thúc đẩy doanh thu, mở rộng thị phần.

  1. Digital Marketing & E-commerce


• Xây dựng & tối ưu chiến lược digital cho Facebook, Google, TikTok, Zalo Ads…


• Phát triển doanh thu trên các nền tảng Shopee, Lazada, TikTok Shop…


• Định hướng chiến lược KOLs, influencers, social media để tăng độ nhận diện thương hiệu.


• Ứng dụng data-driven marketing để đo lường & tối ưu chiến dịch.

  1. Trade Marketing & Kênh phân phối


• Xây dựng chiến lược trade marketing, activation, chương trình hỗ trợ bán hàng cho các kênh GT & MT.


• Đề xuất chính sách giá, chương trình khuyến mãi tối ưu theo từng kênh.


• Hỗ trợ đội ngũ sales trong việc mở rộng hệ thống nhà thuốc, spa, đại lý, siêu thị.

  1. Quản lý đội ngũ Marketing & Sales


• Xây dựng team marketing & sales mạnh, tuyển dụng & đào tạo nhân sự.


• Đặt KPIs rõ ràng, đánh giá hiệu suất, đảm bảo đạt mục tiêu kinh doanh.


• Xây dựng quy trình làm việc giữa Marketing - Sales - Trade để tối ưu hiệu suất.

III. Yêu cầu ứng viên

  1. Kinh nghiệm & Kỹ năng


• Ít nhất 7 năm kinh nghiệm trong ngành mỹ phẩm, dược mỹ phẩm, health care.


• Từng làm vị trí Marketing Director / Head of Marketing trong ngành liên quan.


• Hiểu sâu về Digital Marketing, Trade Marketing, E-commerce, Branding.


• Đã từng quản lý đội ngũ từ 15-30 người.


• Có kinh nghiệm làm việc với GT (nhà thuốc, spa, đại lý), MT (siêu thị, Watsons, Guardian), E-commerce (Shopee, TikTok Shop).


• Thành thạo data-driven marketing, đo lường hiệu quả marketing bằng số liệu.

  1. Tố chất & Thái độ


• Tư duy chiến lược & execution tốt, không chỉ đưa ra ý tưởng mà còn triển khai hiệu quả.


• Quyết liệt, cam kết doanh số, linh hoạt trong xử lý vấn đề.


• Khả năng lãnh đạo, truyền động lực & xây dựng đội ngũ mạnh.


• Tinh thần startup, thích thử nghiệm, không ngại thay đổi.



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