Senior/ Lead Product Marketing Executive

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Ho Chi Minh

Full-time

18/12/2025

FIREGROUP AT A GLANCE
Founded in 2016 in Vietnam, FireGroup Technology is committed to building world-class SaaS products that make a global impact on e-commerce. From the outset, we envisioned a world where running an online business is easy, effective, and sustainable, and we have been bringing that vision to life for nearly a decade.

Our portfolio includes TrueProfit, Transcy, OneMobile, OneLoyalty, Zopi, Promer, Ali Reviews. Trusted by more than 450,000 merchants in over 175 countries and recognized by global leaders such as Shopify, Google, Meta, TikTok, and Amazon, FireGroup is proud to elevate Vietnamese innovation onto the world stage.

Why build your career with FireGroup

• Make a Global Impact: Contribute to products trusted by merchants worldwide and help solve real challenges that transform e-commerce.
• Build with an AI-first Mindset: Use AI as your daily co-pilot to make smarter decisions and accelerate problem-solving at scale.
• Unleash Your Potential: Fast-track your growth with career mobility, diverse learning resources, and an agile environment that empowers bold thinkers.

In a Culture That Connects Us As a Whole
What truly defines us is not only our technology but also our people, guided by our seven core values of Courage, Creativity, Growth, Teamwork, Ownership, Trust, and Empathy. At FireGroup, work is more than a job; it is a legacy in the making. We move with speed to solve meaningful challenges, and every Firer is encouraged to dream boldly, lead with courage, and create impact that endures.

Discover how our values come to life in every team and product we build on our culture page.

What You'll Do

• Product Positioning & Messaging
• Develop and maintain clear, differentiated positioning for each product and target persona.
• Translate technical features into compelling, customer-focused benefits for a global audience.
• Keep product pages, app store listings, and sales/marketing collateral up to date and aligned with latest messaging.
• Go-to-Market Execution
• Collaborate with Product Teams to plan and execute launches for new products and major features.
• Contribute to packaging and pricing input.
• Coordinate with cross-functional teams to drive adoption post-launch.
• Market & Customer Insights
• Conduct competitor research, customer interviews, and market analysis to refine strategy.
• Analyze product usage and campaign performance to update personas and identify growth opportunities.
• Test and iterate messaging across channels.
• Demand Generation Collaboration
• Partner with Growth/Performance teams to align messaging for paid, organic, and partner campaigns.
• Support campaigns on key channels such as Shopify App Store and strategic partners.
• Ensure campaigns improve conversion rates and shorten the buyer journey.
• Sales & Customer Enablement
• Create and maintain enablement materials: pitch decks, one-pagers, FAQs, battle cards, demo scripts, onboarding flows, and case studies.
• Equip internal teams to deliver consistent and impactful product messaging.

What Sets You Apart

• At least 4 years in Product Marketing, Growth, or GTM roles for SaaS or B2B tech products (experience in the Shopify ecosystem is a plus).
• Proven ability to translate technical features into customer benefits and own successful launches.
• Bachelor's degree in Business, Marketing, Communications, Technology, or related fields (preferred). Equivalent practical experience will be considered.
• Proven track record of working cross-functionally with Product, Sales, Growth, and Customer Success teams.
• Experience in global product marketing and multi-channel GTM execution.
• Strong communication, presentation, and storytelling skills in English.
• Familiar with analytics tools (GA4, Mixpanel) and CRM tools (HubSpot, etc.).
• Comfortable working in a fast-paced, multi-product startup environment with shifting priorities.

As a Good Fit, We Are More Than Happy To Offer You

Rewarding Compensation & Benefits

• Competitive salary package with 13th-month pay and seniority bonus
• Annual salary review recognizing outstanding contributions
• Work-from-home policy for expecting mothers
• 16 days of annual leave, plus 1 extra day for every 3 years of service
• Premium healthcare package and yearly health check-up
• Special occasion support including marriage, maternity, and birthday gifts
• Modern work devices tailored to your role such as MacBook, iMac, Mac Mini, or Windows laptop and monitor

Regenerative & Engaging Environment

• A vibrant workplace with team-building events, annual trip, and various sport clubs
• Festive gifts for holidays such as Mid-Autumn and Lunar New Year
• Daily complimentary coffee, tea, fresh juice, and a variety of snacks

Contacts

Should you need more information about this job, reach out to us at:

Talent Acquistion team

FireGroup's Linkedin fanpage