Senior Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Ha Phan Building office.

Role Overview

Lead dynamic marketing strategies that maximize exhibition impact through innovative 360-degree campaigns, strategic industry partnerships, and data-driven insights. Shape visitor experiences from digital engagement to onsite execution while driving brand awareness, optimizing ROI, and delivering measurable results that exceed KPIs.

Marketing Strategies & Campaigns

• Develop and implement marketing strategies for each exhibitions , aligned with objectives of exhibitions, audience segments and KPIs.
• Coordinate 360-degree campaigns including : Digital promotions, offline promotions to ensure maximum reach and ROI .
• Continuously analyze campaigns performance and recommend optimizations.
• Manage, measure the effectiveness of official marketing channels of events : website, Social media channels, E-newsletter… aligned with KPIs.
• Work with designers and agencies to design and supervise production of marketing collaterals for events ( video, key visuals, brochures…)
• Recommend ideas for new marketing activities to ensure maximize brand awareness and visitor development.

 Factory Visit & Market Research

• Conduct regular factory visits to understand industry trends, production technologies, and customer needs.
• Build and maintain relationships with manufacturers, and industrial parks to strengthen market insights.
• Collect firsthand information to support content creation, buyer engagement, and exhibitor targeting strategies.

Budget Management 

• Work with manager to prepare and manage marketing budgets
• Track and ensure cost – effectiveness delivery of activities.

Onsite Activities

• Manage onsite marketing activities ( videos, signage, visitor registration, visitor evaluation , content production …
• Overseas supporting team and ensure great visitor journey and positive brand experience.
• Supervise temp staffs ( Briefing for temps , Survey temp staffs) –
• Ensure temp staff obtaining exhibitor and visitor quotes , aligned with KPIs

• Bachelor's degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent.
• At least 4 years of working experience in the related field is required for the position.
• Preferable Senior Executive experienced in MICE or B2B Marketing, Events and Digital Marketing in Manufacturing industry.
• Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access).
• Preferable Senior Executive knowledgeable in operating Adestra, Eloqua, and other marketing evaluation applications.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners. This position will be required to work in-person in the office five days a week.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say at 

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.