HR Director

A leading fashion and lifestyle brand in Hanoi is seeking an HR Director to join their vibrant, high-performing team. This is a rare opportunity to shape the people strategy for one of Vietnam's fastest-growing e-commerce companies, renowned for its youthful culture and ambitious expansion plans across Southeast Asia.

As HR Director, you will be at the heart of organisational transformation, working directly with the CEO and C-level executives to drive business growth through innovative human resources initiatives. The company offers a dynamic environment where your expertise in building scalable HR frameworks, nurturing talent, and fostering a collaborative workplace will be highly valued. With a strong commitment to employee wellbeing, professional development, and a supportive, open feedback culture, this role promises both challenge and reward for those passionate about making a lasting impact.

• Play a pivotal role in shaping the people strategy for a top-performing e-commerce brand experiencing exponential growth and regional expansion.
• Enjoy a youthful, energetic work environment that values continuous learning, open communication, and personal development through direct collaboration with senior leadership.
• Benefit from comprehensive rewards including annual bonuses, ESOP opportunities, full statutory insurance coverage, and access to ongoing training programmes.

What You'll Do
As HR Director, you will be entrusted with architecting the people agenda for a rapidly scaling enterprise. Your day-to-day will involve collaborating with senior leaders on strategic workforce planning while also ensuring seamless execution of HR operations across multiple functions. You will play an instrumental role in designing organisational structures that support business agility and growth ambitions. By implementing best-in-class performance management systems and nurturing an inclusive workplace culture, you will empower teams to achieve exceptional results. Your ability to translate business goals into actionable HR initiatives will be key as you guide the company through periods of transformation—whether it's launching new brands or entering new markets. Success in this position means not only optimising current processes but also inspiring trust among employees at every level through transparent communication and genuine care for their development.

• Develop and implement both long-term (three-year) and short-term (six to twelve months) human resources strategies aligned with ambitious revenue growth targets and business expansion plans.
• Design an organisational development roadmap tailored to each stage of company growth, including chain expansion, new brand launches, and international market entry.
• Collaborate closely with executive management to plan organisational capabilities, identify critical talent needs, establish succession pipelines, and create effective retention mechanisms.
• Standardise and enhance all HR operational processes such as job descriptions, workforce planning, performance evaluation systems (KPI/OKR), onboarding procedures, training programmes, and exit protocols.
• Deploy robust competency assessment frameworks and transparent performance measurement systems that support a high-performance culture across all levels of the organisation.
• Work hand-in-hand with department heads to identify operational bottlenecks and propose structural solutions that elevate team effectiveness from management to frontline staff.
• Oversee the entire HR function including recruitment, compensation & benefits, administration, and internal communications to ensure alignment with strategic objectives.
• Champion the creation of a unique corporate culture by initiating engagement activities that foster belonging and reflect the brand's core values.
• Establish comprehensive HR analytics reporting systems to inform data-driven decision-making at the strategic level.

What You Bring
The ideal candidate for the HR Director role brings extensive experience managing complex human resources functions within large-scale organisations. Your background should demonstrate not only technical proficiency but also a deep passion for supporting others' growth. You are adept at balancing strategic foresight with hands-on implementation—able to see the big picture while executing on details that matter. Your approach is grounded in empathy; you listen actively to understand team needs before crafting solutions that benefit everyone involved. Familiarity with digital tools enables you to harness data effectively when advising leadership on key decisions. Above all else, your enthusiasm for cultivating positive relationships sets you apart as someone who can unite teams around shared goals while maintaining high standards of professionalism.

• A university degree or higher in Human Resources Management or related field is required for this position.
• At least five years' experience in human resources roles with a minimum of two years as an HR Director or equivalent within organisations exceeding 500 employees or annual revenues above VND 2 trillion.
• Demonstrated success in developing both strategic vision and detailed execution plans for HR initiatives within fast-paced environments.
• Proven track record in building organisational capability plans—including succession planning—and implementing effective talent retention strategies.
• Comprehensive understanding of business operations beyond HR (such as marketing or sales) is highly desirable for holistic decision-making.
• Expertise in process optimisation: standardising workflows from recruitment through onboarding to offboarding while driving continuous improvement.
• Advanced skills in data analysis and digital tools relevant to HR analytics; able to leverage insights for evidence-based recommendations.
• Exceptional interpersonal communication abilities with particular strength in active listening and empathetic engagement across diverse teams.
• Passion for people development coupled with accountability for delivering measurable outcomes on all assigned projects.

What Sets This Company Apart
This organisation stands out as one of Vietnam's most successful e-commerce brands in the fashion accessories sector—currently ranked number one nationally by GMV and among the top three regionally. Since its founding in 2010, it has built a reputation for rapid growth (400% annually) driven by innovation and an unwavering focus on customer happiness. Employees enjoy working within a young, talented team where creativity is encouraged and every voice matters. The company's open-door policy fosters honest feedback while regular team-building events strengthen bonds between colleagues. Comprehensive benefits include competitive compensation packages with attractive year-end bonuses (up to 12 months' salary), annual ESOP allocations recognising your contribution to long-term success, full statutory insurance coverage (healthcare/social/unemployment), plus thoughtful perks like holiday gifts, company outings, birthday celebrations, and more. Professional development is prioritised through ongoing training programmes designed to help you grow alongside the business—while direct exposure to C-level leadership ensures your ideas are heard at the highest levels. If you value flexibility, inclusivity, and being part of something truly special as it scales across Southeast Asia—this is your next home.

What's Next
If you are ready to make your mark as an HR Director within one of Vietnam's most exciting growth stories—now is your moment

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.