Marketing Director

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Global Vacation Membership Full time $80,000 - $120,000 per year

About
Global Vacation Membership

Global Vacation Membership (GVM)
– a proud member of
Nova Group
– is a pioneering brand in the
luxury vacation and lifestyle experience industry
.

At GVM, we don't just provide services — we craft
memorable experiences, emotional connections, and sustainable value
.

Our culture values
speed, creativity, and performance
, empowering leaders who are ready to make an impact and shape the future of premium hospitality.

About The Role

As the
Marketing Director
, you will serve as the
architect of GVM's brand strategy
— leading, inspiring, and executing marketing initiatives that align with NSG Group's vision.

Your mission:
Position GVM as a leading brand in premium vacation and lifestyle experiences across the region.

Key Responsibilities

Brand Management & Strategy

  • Define and strengthen GVM's brand positioning and visual identity.
  • Lead integrated marketing and communication campaigns (IMC) to enhance brand visibility.
  • Collaborate with the Legal Department on brand registration and IP protection.

Marketing & Communication Strategy

  • Develop and execute comprehensive marketing plans across Digital, PR, Events, and Promotions.
  • Oversee all communication channels: Website, Social Media, SEO, Paid Ads, Email Marketing.
  • Analyze campaign performance and optimize marketing ROI through
    data-driven insights
    .

Team Development & Process Optimization

  • Establish marketing processes, KPIs, and interdepartmental workflows.
  • Coach and empower the team to build a proactive, creative, and high-performing culture.
  • Identify and nurture leadership potential within the department.

Budgeting & ROI Management

  • Manage annual marketing budgets effectively.
  • Optimize resource allocation to maximize impact and brand value.

Compliance & Governance

  • Build and maintain marketing governance frameworks, workflow standards, and compliance checklists.
  • Ensure transparency, discipline, and alignment across all marketing activities.

Qualifications

  • Bachelor's/Master's degree in
    Marketing, Communication, or Business Administration
    .
  • Minimum
    7 years of experience in Marketing/Branding
    , including
    3–5 years in senior leadership roles
    .
  • Proven success in industries such as
    hospitality, real estate, lifestyle, or tourism
    .
  • Strong leadership and strategic thinking with a creative mindset.
  • In-depth knowledge of
    Digital Marketing, Brand Strategy, Performance Marketing, and Customer Experience
    .
  • Excellent communication, negotiation, and cross-functional collaboration skills.

What We Offer

  • Competitive compensation
    with performance-based incentives and annual bonuses.
  • Free CityGym membership
    – a wellness perk for leaders who value health and balance.
  • Exclusive privileges within the Nova Group ecosystem
    :
  • Discounts on fine dining, hotels, travel, and lifestyle services.
  • 24/7 premium health insurance
    , extended to
    family members
    (spouse and children).
  • Exposure to a regional-scale brand transformation journey.
  • A professional, creative, and performance-driven environment where your leadership truly matters.

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