Regional Sales Manager

Regional Sales Manager – South (FMCG and Consumer Healthcare) Salary: Competitive and based on experience Location: Ho Chi Minh Keywords: collaborative, supportive leadership, inclusive, dependable, team, co-operative, flexible working opportunities, training opportunities, knowledgeable

A leading multinational organisation in the FMCG and consumer healthcare sector is seeking a Regional Sales Manager for the Southern region of Vietnam. This is an exceptional opportunity for you to bring your extensive sales expertise and people-focused leadership style to a company renowned for its commitment to excellence, growth, and employee development. You will be empowered to coach, inspire, and nurture high-performing teams while driving strategic initiatives that shape the future of consumer healthcare across Vietnam. The role offers a unique blend of strategic planning and hands-on field execution, making it ideal for someone who thrives in a supportive, entrepreneurial environment where collaboration and team success are celebrated. With flexible working opportunities, ongoing training programmes, and a culture that values inclusivity and personal growth, this position promises both professional fulfilment and long-term career progression.

• Join a globally recognised FMCG and consumer healthcare leader with a strong reputation for nurturing talent and supporting career advancement through comprehensive training opportunities.
• Take on a pivotal role managing field sales teams across the Southern region of Vietnam, where your ability to connect with others and foster teamwork will be highly valued.
• Enjoy a workplace culture that prioritises flexibility, inclusivity, and supportive leadership—enabling you to balance strategic responsibilities with meaningful engagement in the field.

What You'll Do
As Regional Sales Manager – South (FMCG and Consumer Healthcare), you will play a central role in shaping the commercial success of the business across southern Vietnam. Your day-to-day activities will involve guiding field teams through coaching sessions designed to build confidence and capability; developing tailored sales strategies that respond to local market needs; collaborating with colleagues from various departments; building lasting partnerships with external stakeholders; monitoring market developments; ensuring compliance; conducting performance reviews; representing the company at key events; and travelling regularly throughout the region. Success in this role means creating an atmosphere where every team member feels supported, motivated, and empowered to achieve collective goals.

• Oversee all sales operations within the Southern region of Vietnam, ensuring targets are met through collaborative planning and effective team management.
• Coach, mentor, and energise field sales teams by fostering an environment built on trust, empathy, and shared goals.
• Develop and implement regional sales strategies that align with national objectives while adapting to local market dynamics.
• Build strong relationships with key stakeholders including distributors, retailers, and internal cross-functional teams to ensure seamless execution of commercial plans.
• Monitor market trends in OTC and consumer healthcare products to identify new opportunities for growth and expansion.
• Lead regular performance reviews with your teams, providing constructive feedback and support to help each member reach their full potential.
• Champion best practices in compliance, ethical selling, and customer care throughout all sales activities.
• Collaborate closely with marketing, supply chain, and finance departments to optimise product launches and promotional campaigns.
• Represent the organisation at industry events, conferences, and meetings to strengthen brand presence in the region.
• Travel frequently within Vietnam to maintain close connections with your teams and customers.

What You Bring
To excel as Regional Sales Manager – South (FMCG and Consumer Healthcare), you will bring deep experience from leading multinational organisations where you have demonstrated stability, dependability, and loyalty over time. Your background includes significant exposure to both FMCG and consumer healthcare markets—ideally with hands-on involvement in OTC products—and you have successfully managed large field teams across Vietnam. Your empathetic leadership style enables you to connect meaningfully with colleagues at all levels while fostering an inclusive environment built on trust. You possess excellent communication skills in Vietnamese and English which allow you to navigate complex stakeholder relationships smoothly. Your resilience helps you adapt quickly when faced with challenges while maintaining focus on communal success. Above all else, your commitment to ethical conduct ensures that every interaction reflects honesty, kindness, and consideration for others.

• Currently employed as a stable performer with solid tenure at a top-tier FMCG or pharmaceutical multinational such as Coca-Cola, Unilever, P&G, GSK, Reckitt or Abbott.
• At least 10 years' experience in sales roles within FMCG or consumer healthcare sectors—including 3–5 years at Regional Sales Manager or Senior RSM level managing field teams across Vietnam.
• Proven track record of coaching teams using a charismatic, influential approach that inspires collaboration and mutual respect.
• Demonstrated ability to balance strategic thinking with hands-on execution in fast-paced environments.
• Fluency in both Vietnamese and English is essential for effective communication across diverse teams.
• Willingness to travel frequently within Vietnam as part of your commitment to team engagement and market coverage.
• Strong interpersonal skills enabling you to build trust-based relationships internally and externally.
• Experience working with OTC/consumer healthcare products is highly preferred for understanding market nuances.
• Resilience under pressure combined with an adaptable mindset suited for entrepreneurial settings.
• Commitment to ethical standards in sales practices along with sensitivity towards customer needs.

What Sets This Company Apart
This organisation stands out as one of the most respected names in global FMCG and consumer healthcare—renowned not only for its innovative products but also for its unwavering dedication to employee wellbeing. Here you'll find a culture rooted in inclusivity where everyone's contributions are valued equally regardless of background or experience. Flexible working arrangements empower you to balance professional ambitions with personal commitments while generous training programmes support continuous learning at every stage of your career journey. The company's supportive leadership philosophy encourages open communication so that ideas can be freely shared among colleagues who genuinely care about each other's success. By joining this team you become part of a network committed not just to commercial achievement but also to making a positive impact on communities throughout Vietnam.

What's Next
If you are ready to take your career further by joining an organisation that truly values collaboration, empathy, and personal growth—this is your moment

Apply today by clicking on the link below—your next rewarding chapter awaits.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.