Marketing Director

1 week ago

Hanoi, Hanoi, Vietnam Aloha Consulting Group Full time ₫1,500,000 - ₫6,000,000 per year

ACG_3198_JOB

Our client is a leading FMCG corporation in Vietnam, seeking experienced professionals to join their firm.

Job descriptions: 

I. Strategic Leadership & Planning

  • Lead the Marketing Block: Directly supervise and manage all specialized Marketing departments: Category Marketing Managers, Brand & Digital Managers, Trade Marketing Managers, and Product Marketing Managers.

  • Formulate Strategy: Develop and lead the execution of National Marketing Strategies aligned with the Group's core business principles and overall strategic direction.

  • Budget & P&L Ownership: Take charge of Marketing Budget Management and demonstrate a strong P&L mindset when planning and executing large-scale campaigns.

  • Market Intelligence: Collect and synthesize market, consumer, and competitor information to define strategic market positioning and propose new business initiatives (e.g., new product launches, brand extension strategies).

  • Organizational Development: Build, maintain, and develop a comprehensive Marketing Reporting System and establish unified processes, regulations, and templates for the entire Marketing Block.

II. Core Function Management

  • Brand & Communication: Develop and oversee the Brand Strategy, ensuring consistent and compelling brand representation across all communication channels to build national recognition and expand into international markets.

  • Product Development & Commercialization: Guide R&D and Product Marketing teams in the continuous development of new products, from concept (R&D Concept) through product launch strategy to market readiness.

  • Trade Marketing & Sales Support: Collaborate closely with the Sales Department to design and execute effective Trade Marketing programs and sales support materials.

  • Digital & Data-Driven Execution: Direct creative campaigns, ensuring they are strategically aligned and executed efficiently (efficiency tracking for campaigns).

  • Reporting & Analysis: Provide regular Marketing Performance Reports (KPIs) to the Board of Directors and the Group's Executive Committee , ensuring accountability and transparency.

Requirements

  • Education: University degree or higher.

  • Experience: At least 03 years of experience in a similar position (Director/Executive level) with proven experience in managing large-scale Marketing budgets in the FMCG/Consumer Goods sector.

  • Core Knowledge: Deep understanding of the consumer goods market, competitors, and customer insights.

    • Strong knowledge base in Marketing, Digital Marketing, Data-Driven Marketing, Branding, and P&L mindset.

    • Experience in National Brand Building and International Market Expansion.

  • Leadership & Management: Demonstrated ability to manage, coach, train, and develop staff, build professional teams, and manage time effectively.

  • Personal Attributes: Highly adaptable, proactive, results-oriented, professional, loyal, high sense of responsibility, and stress-resilient.

Contact: Giang Tran

Due to the immense number of applications, only shortlisted candidates will be contacted.

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