Social Media

About the Role

Advant Labs is a digital strategy and performance marketing agency partnering with some of the world's most extraordinary hotels, resorts, and destinations. From barefoot luxury retreats to branded residences and private yachts, we help visionary hospitality brands grow their presence through creativity, data, and meaningful storytelling.

We are seeking a
Social Media & Communication Lead
who understands how to shape brand stories for the digital age. Someone who lives and breathes social platforms, keeps a pulse on global trends, and knows how to turn insights into beautiful, effective communication.

This is a role for a pioneer. You are part strategist, part storyteller, and part creative mentor. You will help luxury hospitality brands find their voice, build their communities, and set new standards for social storytelling.

Responsibilities

·      Lead the social media and communication strategy across Advant Labs' portfolio of luxury hospitality clients, ensuring each brand expresses a distinctive voice and elevated storytelling style.

·      Own the creative and communication quality across all platforms, including Facebook, Instagram, TikTok, Youtube and LinkedIn, guiding how brands show up, speak, and engage online.

·      Develop platform-specific strategies that strengthen brand awareness, drive engagement, and cultivate meaningful communities.

·      Stay ahead of social media trends, algorithms, and audience behaviors, translating cultural insights into actionable creative and communication directions.

·      Shape and uphold each brand's tone of voice, ensuring consistency across social content, campaigns, and brand communications.

·      Mentor and train creative trainees to grow their skills in social storytelling, platform mastery, and communication craft.

·      Collaborate with internal strategy, media, and client-success teams to ensure social narratives align with campaign objectives and business goals.

·      Be hands-on when needed, crafting or refining key messages, captions, or creative briefs that set the quality benchmark.

·      Act as a communication pioneer, exploring emerging platforms, storytelling formats, and influencer collaborations to expand each brand's social footprint.

·      Monitor performance and community sentiment, turning insights into continuous improvement across tone, storytelling, and engagement.

You're a Fit If You

·      Have
4–6 years of experience
in social media, brand communication, or digital content strategy, preferably in travel, lifestyle, or luxury sectors.

·      Understand how to connect creative storytelling with performance outcomes.

·      Can think strategically and communicate clearly, both with teams and clients.

·      Are deeply fluent in social platforms, from trend dynamics and community language to creative best practices.

·      Have a strong sense of visual taste and tone, knowing what makes content feel premium, authentic, and human.

·      Are excited to mentor young creators and foster a culture of creativity and curiosity.

·      Balance creativity with discipline, and ambition with empathy.

Opportunities to Learn and Lead

·      Take creative and communication leadership across global luxury hospitality accounts.

·      Shape brand voice and storytelling direction across multiple markets, from Asia to Africa and beyond.

·      Collaborate closely with strategy, media, and client teams to turn insight into influence.

·      Experiment with new social formats, content systems, and storytelling frameworks for high-end audiences.

·      Be part of a culture that values innovation, learning, and co-creation, where good ideas travel fast.

Requirements

·      Proven experience managing social media accounts or communication strategies for premium brands.

·      Excellent writing, editing, and storytelling skills across formats.

·      Deep understanding of social platform dynamics and engagement psychology.

·      Strong organisational skills and ability to manage multiple projects simultaneously.

·      Confidence in reviewing and improving creative outputs to meet brand standards.

·      Bonus: experience in influencer marketing, PR coordination, or community-building campaigns.

Why Join Advant Labs?

.At Advant Labs, you will join a forward-thinking, collaborative team shaping the future of luxury brand storytelling. We believe in co-creation, curiosity, and continuous growth. Our approach blends data, creativity, and strategy to help our clients thrive in a fast-changing world.

You will work with some of the world's most prestigious brands in travel and lifestyle, and have the creative freedom to redefine how luxury is communicated online.

.We are an equal opportunity employer and encourage candidates from all backgrounds to apply.