Social Media Director

Job Summary

We are looking for a Social Media Director with strong experience in leading strategy and overseeing the execution of content and outreach on social media channels to support omnichannel marketing objectives and social commerce.

The ideal candidate will be an expert in developing and managing social media content, outreach, and social commerce across platforms such as Facebook, Instagram, TikTok, YouTube, and more. The candidate must be strategic, organized, and demonstrate clear communication skills with both clients and internal teams. Proven ability to leverage data and analytics to provide qualitative analysis and optimize content and/or strategy is critical.

Supervisory Responsibility

• Lead and manage the social media department, providing direction and support to ensure high performance and strategic alignment.
• Foster a collaborative environment between the social media team and other departments, especially Client Service and Strategic Planning teams.

Job Responsibility

1. Social Media/ Commerce Planning and Performance:

• Lead social content and outreach strategy, providing production oversight for omnichannel execution. This includes creating social calendars, ideating content, writing social copy, directing social creatives, and managing the community.
• Lead social commerce efforts, including developing business strategies for social commerce and building teams within the company and with external partners.
• Delegate tasks and provide comprehensive feedback to a team of talented social media managers and creatives, focusing on copy, creative, and platform-specific optimizations.
• Oversee execution timelines to ensure the smooth delivery of large-scale projects, managing both internal and client priorities.
• Collaborate with the Client Service team to communicate about social content and outreach timelines, performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback.
• Oversee the production process of social media content, acting as the gatekeeper for style guides, marketing priorities, and legal considerations.
• Identify and share trends in social media with the global social network.
• Measure and analyze content effectiveness using metrics that establish, validate, and continuously iterate on various content strategies, and effectively share insights with clients.
• Stay current on platform updates, innovations, and competitors, ensuring best practices are applied across all channels and learnings are shared across teams.
• Work with the Media team to support campaigns with data-driven content recommendations and oversee the production of deliverables.
• Embody the voice of the brand at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices.

2.
Team management and growth:

• Maintain stable operations among team members.
• Inspire the team to continuously learn and improve themselves.
• Train and coach Social team members based on job-specific and market needs.
• Collaborate with the Board of Directors to digitalize the agency's competency with innovative social knowledge.

Required Skills/ Abilities

• Exceptional oral and written communication skills. This role will work closely with senior managers, internal leadership, and clients.
• Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently.
• Excellent presentation skills and experience in sharing new ideas with clients.
• Expertise in social platforms such as Facebook, Instagram, YouTube, TikTok, and more.
• Understanding of Google Analytics and other methods to measure content success.
• Thoroughness and keen attention to detail, especially under tight deadlines.
• Strategic mindset.
• Creative mindset.
• Efficiency and top-notch organizational skills.
• Outstanding leadership skills to manage a team of 20 members or more.
• Highly responsible, strong ownership, fast learning, excellent teamwork, and a thirst for thriving.
• Proficiency in English is a must.
• Proficient in PowerPoint, Excel, and other basic marketing tools.

Experience and Education

• At least 10 years of working experience in an advertising agency.
• Deep knowledge of social planning, implementation, and market trends.
• Experience working with Japanese clients/brands is an advantage.
• Bachelor's Degree in Marketing, Digital Marketing, Communications, or related fields.

Benefits

o Working in a dynamic, friendly, and supportive environment.

o Growing business.

o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:

• 16 annual leave per year;
• 13th-month salary;
• Year-end bonus based on performance and business result;
• Salary review annually;
• Annual health check;
• Social insurance, health insurance, unemployment insurance (Vietnamese Law);
• Insurance benefits package (PTI Care);
• Mobile phone fee allowance based on the company's policy;
• Participate in company events, company trip;
• Participate in the company's training programs, self-studying program (supported by the company).