Trade Program Operation Executive

Function:
Marketing, E-commerce & Trade Marketing

Sub-function:
Trade Marketing

Location:
Ho Chi Minh

Direct reports to:
Trade Program Assistant Manager

Key contacts:

• Internal: Trade Marketing, Marketing, Revenue Management, Sales Team, E-commerce
• External: Trade Program Agencies, Operations Partners

Purpose of Position:

This role is responsible for executing, performing and evaluating the trade programs on the market especially in Off trade channel. The objective is to ensure the perfect execution, on time reward and trade program improvement, in alignment with our commercial and brand strategies.

KEY RESPONSIBILITIES:

Trade Program Execution

• Cascade trade program to all stakeholders (Agency, Design team, Regional Trade Marketing, Distributors, etc.)
• Trade program registration through Agency, Distributors and Internal department.
• Set up trade program on internal system in alignment with the stakeholders and continuously follow
• Implement audit with agency to verify execution on the market
• Consolidate information relating to STR (Sales to Retailer) & display points to calculate result, and reward the qualified awardees through Agency
• Deploy POCM, visibility and sell-out tools through Agency and Regional Trade Marketing
• Plan monthly cost to make sure operating cost within allocated budget
• Recheck payment information, compare with planning cost (if any) and raise PR (purchase request) – PO (purchase order) – GRN (Good Receipt Note)
• Be responsible for ad-hoc projects

Performance Analysis & Optimization

• Monitor program performance, compliance and recommend adjustments for efficiency.
• Ensure effective execution tracking

Operations Oversight

• Manage trade program operations including agency coordination, store selection for POCM & visibility deployment, and reward/payment processing.
• Ensure timely delivery of programs within budget.

Digital Transformation

• Work with T&A to digitalize both tracking & executing process related to Trade Marketing & Sales Operations
• Coordinate with relevant stakeholders to create E2E process and improve current ones

KEY REQUIREMENTS:

• Education:
  Bachelor's degree in business, Marketing, Economics, or a related field
• Industry Experiences:
  At least 1 year of commercial experience in FMCG.
• Position Experiences:
  At least 1 year of trade marketing, channel strategy, commercial planning or sales experience
• Language:
  Ability to communicate clearly and concisely, both orally and in writing (Good communication skill in both Vietnamese and English)
• Computer:
  Skillful in computer software: Excel, Words, PowerPoint etc.

Knowledge/ Skills:

• Strong ownership
• Strong decision-making ability
• Analytical thinking & problem-solving skills
• Highly self-motivated
• Proficient in stakeholder management
• Other requirements:
  Mobility for frequent market visit purpose during & out of working hours

ABOUT US

Anheuser-Busch InBev (Ab InBev) – The World's Largest Beer Company

Founded in 1366, Anheuser-Busch InBev (AB InBev) is based in Leuven (Belgium) and has branches in many countries, with a size of 150,000 employees worldwide.

Anheuser-Busch InBev currently owns more than 500 beer brands covering 150 countries. In which brands already present in Vietnam include Budweiser, Hoegaarden, Beck's, Leffe, Corona, and Stella Artois.

We build a sustainable company, brew beer and build different brands to embrace a Future With More Cheers. That is the future of each of us, is to always create something new to approach every moment in life. A future where each employee working at AB InBev, each partner of AB InBev, each customer, and the community, each person constantly dreams bigger, spreading that dream to those around and creating meaningful resonance for the entire world. AB InBev believes that with those joys, beer is the best catalyst.

Besides, AB InBev has always cared about People. One of the ten principles of the company is People, the most valuable asset of the company. This is evidenced by the fact that AB InBev Vietnam has been honored in the list of 100 Best Places to Work in Vietnam from the survey results conducted in 2020 and 2021 by Anphabe.

AB InBev - Data Protection Policy

Anheuser-Busch InBev Vietnam Brewery Co., Ltd ("AB InBev") hereby undertakes to use the personal data received from the candidate for the recruitment process at AB InBev. AB InBev shall not provide or disclose personal data to external organizations without prior consent from the candidate.