Marketing and Training Manager

In this position you will....

be leading integrated marketing and training strategies to drive awareness, acquisition, and sales conversion across bolttech Vietnam's partner channels, with a seamless blend of digital and retail touchpoints, from concept to execution. You will manage end-to-end planning and collaboration with partners to boost attach rates, sales volume, and retention through creative B2B2C campaigns, data-driven optimization, and high-impact frontline training programs.

You will be responsible for…

• Plan and execute omni-channel marketing strategies with partners to drive awareness, acquisition, retention, and loyalty, while leading high-impact sales training programs for sales teams.
• Conduct regular training needs assessments to identify skill gaps and learning opportunities across departments.
• Develop integrated marketing & training plans and calendars aligned with regional and local growth goals, including account-based marketing strategies and go-to-market plans for new products, partners, and launches across bolttech insurance/protection, brokerage and agency services
• Lead marketing and brand initiatives across digital (media publications, social media, SMS/Zalo/WhatsApp/email, KOL/affiliate, content & video), in-store (POSM, digital display, events), and post-purchase (onboarding, upsell/cross-sell, loyalty) channels.
• Design and deliver localized training programs and materials (onboarding, product knowledge, selling skills, customer engagement) in in-person (classroom/in-store), virtual/online, and blended formats using presentations, videos, sales aids, and LMS; incorporating role-playing, interactive exercises, and hands-on practice for frontline/partner staff.
• Manage the development, delivery, and evaluation of a comprehensive learning and development strategy that enhances staff capabilities and aligns business objectives.
• Collaborate with regional training managers, design teams, and external agencies to develop engaging training materials, tailored marketing collateral (including copywriting for bolttech device protection products), and sales scripts/aids that make pitches easy to remember and highly impactful.
• Develop and implement frontliner engagement activities, innovating new ideas to motivate and excite sales teams in promoting our products.
• Arrange regular store visits to build relationships with the sales force and business partners, conduct field coaching, and drive business growth.
• Identify customer journeys for up-selling and cross-selling opportunities and support post-purchase engagement programs and training refreshers to sustain conversion and retention.
• Analyze campaign and training performance (ROI, CTR, conversion, churn, attach rates, sales KPIs, partner NPS); deliver timely market trend analysis with data-led recommendations and action items; manage and monitor marketing asset distribution, training scores, and compliance to ensure effective rollout and continuous improvement.
• Monitor market, competitor, and partner activities to uncover insights and opportunities.
• Document key learnings, best practices, and scalable playbooks for marketing and training to improve effectiveness and regional adoption.

For you to be successful…

We expect you to be able to demonstrate the following key competencies

Impactful

• Has a clear understanding of team's objectives and aligns efforts to these
• Empowered to be quick to act and take steps to address issues or opportunities
• Takes accountability and self-motivated to deliver results even in situations which are not straight-forward

Customer Focus

• Understands the importance of customer feedback and appreciates their points of view
• Focused on simplifying and improving customer journeys, leveraging automation and insights
• Uses customer and performance data to guide decisions and solution design.

Creative

• Looks for new ways to solve problems and execute in ways that add value across marketing and training
• Experiments with new trends and innovations and is an early adopter where they can benefit team

Communication

• Communicates clearly and actively listens to others
• Keeps relevant people accurately informed and up-to-date of both positive and potentially negative information

Collaborative & Inclusive

• Builds trust and works effectively across diverse teams, partners, and cultures
• Listens to and respects differing perspectives to co-create mutually beneficial outcomes

You will require the following qualifications and skills

• At least 5 years of combined marketing and training/sales enablement experience, preferably in B2B2C, digital, D2C, retail, e-commerce, insurance, telco, or tech
• Bachelor's degree in Marketing, Business, Communications, Education, or a related field (or equivalent experience)
• Fluent in Vietnamese and proficient in English (written and verbal)
• Strong copywriting, presentation, and facilitation skills with proven ability to engage diverse audiences
• Sharp analytical skills and ability to use campaign and training data to drive optimizations
• Skilled in using Excel and PowerPoint to crunch numbers and develop plans from analysis
• Experience working in fast-paced environment of ecommerce business, digital, or retail marketing
• Knowledge or adaptability in using digital tools such as Google Analytics, Adobe Express, MailChimp, Zoom/Teams, and LMS platforms
• Willingness to travel for store visits and training delivery