Digital Marketing Specialist

We are looking for a
Digital Marketing Specialist with a focus on SEO-SEM integrated strategy
to join our growing marketing team. This role is ideal for someone who is analytical, detail-oriented, and passionate about driving growth on search engine presence.

Key Responsibilities

1. SEO Performance & Technical Health

·      Monitor and analyze landing page, keywords performance and ranking in
Google Search Console
to identify gaps and opportunities.

·      Maintain landing page metadata (meta titles, meta descriptions) and build organic keyword segmentation strategies. Write on-page content optimized for KPIs and focus keywords.

·      Shape and test SEO strategies that balance link authority, content relevance, and user engagement to drive long-term organic growth.

·      Collaborate with the development team to improve product markup structure, site architecture, and Core Web Vitals.

·      Establish monitoring processes, KPIs, and dashboards to ensure consistent tracking of SEO health.

·      Continuously evaluate algorithm updates and adjust strategies to maintain ranking stability and growth across content freshness, authority, and engagement factors.

·      Provide actionable, data-driven recommendations to strengthen organic visibility.

1. Product Merchandising & Content Execution

·      Manage and optimize product information, metadata, and content to align with SEO best practices.

·      Execute merchandising tasks hands-on to fully understand product data and customer search behavior in relation to SEO strategy.

·      Ensure product detail pages are optimized to improve visibility, rankings, and conversions.

1. SEO & SEM Integrated Strategy

·      Partner with the SEM subject matter expert to align organic and paid search integrated strategies.

·      Analyze overlap between SEO and SEM efforts to maximize visibility and ROI.

·      Execute SEM-related tasks to better understand how SEO and SEM complement each other and how both can be leveraged for stronger results.

Qualifications & Skills

·      Bachelor's degree in Marketing, Business, Data Analytics, or related field.

· years of experience in digital marketing with a focus on SEO (on-site, off-site and, technical).

·      Proficient in Google Search Console, SEMrush

·      Strong understanding of structured data, product schema, and technical SEO fundamentals.

·      Strong understanding of modern search ranking frameworks (e.g., Google's A-B-C signal model) and how they influence holistic SEO strategy.

·      Strong analytical skills with the ability to interpret complex datasets and translate them into actionable insights.

·      Bonus: Experience with Google Analytics, Adobe Analytics or other advanced analytics tools.

·      Bonus: Experience using AI-powered content tools (ChatGPT API, Jasper AI, or similar) to generate and scale content creation.

·      Highly detail-oriented with a structured, data-driven approach to tasks.

·      Ability to communicate and collaborate with cross-functional teams (web development, SEM, merchandising).

·      Eagerness to learn new skills outside of core expertise to support overall marketing goals.

·      Team-first mindset - willing to help others succeed and ask for help when needed.

Why Join Our Team

• Fast & agile decision making
  . No red tape here. If you have a sound idea backed by data, you can make it happen, and the team is here to help.
• Open communication.
  Everyone's voice matters, and we actually mean it.
• We've got each other's backs.
  There's no "boss looking over your shoulder." We're colleagues first, and we help each other succeed.
• Your manager's role?
  To set direction, support and "put out the fire" when things go sideways, not to micromanage.
• Growth opportunities
  . You are encouraged to explore and grow into any aspect of marketing where you see potential impact.
• Embrace individuality
  . We embrace your personality and want you to speak up when you see something wrong, even if it's your manager who sometimes needs a sanity check.

What We Offer:

·      Probation with 100% salary

· days annual leave

· th salary bonus

·      Provided laptop and equipment

·      Social insurance according to Labor Laws

·      Annual salary review

·      Annual health check

·      Opportunities for professional development and career growth.

·      Regular training programs based on the department's and company's needs

·      Collaborative and innovative team culture.

·      Birthday parties, company trips, team-building activities, etc.

How to Apply

• Interested candidates are invited to submit their resume/ CV to and