Digital Marketing Specialist

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Talent Right Consulting Vietnam Full time $800,000 - $1,200,000 per year

Talent Right consulting
is supporting an SaaS business company, hiring a senior Digital Marketing Specialist (Google Ads).

We are looking for a performance-driven Digital Marketing Specialist to lead and optimize advertising efforts across Google Ads, , Native platforms (e.g., MGID, Taboola), and LinkedIn Ads.

The role is responsible for managing full-funnel paid campaigns and organic marketing campaigns that support business growth, customer acquisition, and lead generation for our product suite across Southeast Asia.

If you're a strategic thinker with strong analytical skills and a passion for driving measurable results, we'd love to hear from you.

Scope of work as below:

1. Campaign Strategy & Execution:

  • Develop and execute digital advertising strategies aligned with business objectives.
  • Set up and manage campaigns on Google Ads (Search, Display, YouTube), LinkedIn Ads, and Native platforms.
  • Identify audience segments and tailor campaigns accordingly (with ICP suggestion).
  • Develop Organic Marketing content and techniques on these channels to boost virality and growth
  • Optimization & Performance Management
  • Monitor campaign performance daily and make data-driven adjustments to improve CTR, CPC, CPA, ROAS, and ROI.
  • A/B test ad creatives, landing pages, audience targeting, and bidding strategies.

2. Reporting & Insights

  • Track KPIs and create regular performance reports with actionable insights
  • Share learnings and best practices to inform future campaigns.

3.Collaboration

  • Work closely with the content, design, and market growth teams to develop ad creatives and copy.
  • Align messaging and visuals with the Pancake brand voice and product positioning. Market & Competitor Intelligence
  • Stay updated on platform trends, algorithm changes, and competitor tactics.
  • Recommend new platforms, tools, or formats for testing.

Requirement as below
:

  • Basic English communication 550 TOEIC or Equivalent)
  • Bachelor Degree: Marketing, Digital Marketing, or Equivalent
  • 3+ years of hands-on experience managing paid campaigns on
    Google Ads
  • Proven track record of improving ROI and hitting performance targets.
  • Solid understanding of customer acquisition funnels and B2B/B2C differences.
  • Problem-solving skills and proficiency in analytics tools such as Google Analytics, LinkedIn, Campaign Manager, or Looker Studio.
  • Comfortable working independently and managing multiple campaigns in parallel.
  • Experience with lead generation or e-commerce funnels is a plus.

Salary Package
:

  • Competitive Salary: $800 to $1,000
  • Performance KPI Bonus: $250 to $400 (Shall be shared during interview)
  • Professional development opportunities and career advancement.
  • Collaborative and innovative work culture.
  • Insurance Coverage as Labor Law
  • 12 Annual leaves
  • Opportunity to work in a high-growth SaaS environment.
  • 13rd salary covered

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