Digital Marketing Specialist

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Herond Labs Full time ₫1,500,000 - ₫3,000,000 per year

What we're looking for

Herond Labs is building the next-gen Web3 browser ecosystem (Herond Browser, Herond Wallet, Herond Points) with over 8M+ downloads and 1.5M+ active users worldwide. We are on a mission to scale globally, from Vietnam to the US, India, Indonesia, and beyond. We're looking for a Digital Marketing Specialist who has hands-on experience in global paid media and app install campaigns to help us accelerate user acquisition and growth.

Role and responsibilities

  • Plan, execute, and continuously optimize global paid marketing campaigns (Meta, Google, TikTok, Twitter/X, ASA…) with a strong focus on app installs and active users.
  • Drive user acquisition, retention, and engagement, optimizing for KPIs such as CPI, CPA, ROAS, funnel conversion.
  • Launch and scale campaigns in multiple regions (SEA, India, US, LATAM…), adapting creatives, targeting, and messaging to local markets.
  • Analyze and report campaign performance using UTM tracking, GA4, Firebase, marketplace dashboards, and generate insights to scale effectively.
  • Work closely with product, creative, and community teams to align campaigns with overall growth strategy.
  • Track market and competitor trends to ensure Herond Labs stays ahead of digital growth and Web3 adoption curves.
  • Provide clear reports, insights, and optimization recommendations to leadership.

Education and experience

  • 2+ years of proven experience running paid install/app campaigns across multiple platforms (Meta, Google, TikTok, ASA, programmatic).
  • Hands-on experience managing multi-country/global campaigns.
  • Strong analytical and data-driven mindset with the ability to interpret performance metrics and optimize accordingly.
  • Creative thinker, able to test new formats, ad creatives, and growth tactics.
  • Detail-oriented, with excellent time and project management skills.
  • Strong written and spoken English (global team collaboration).
  • Experience in Web3, fintech, gaming, or high-growth tech is a plus.

Benefits

  • Salary: Competitive salary (to be negotiated)
  • 13th-month salary bonus.
  • WFH every Wednesday
  • Lunch support
  • Salary review once a year.
  • Healthcare Insurance (Bao Viet)
  • Consider the mid-year bonus.
  • Team building, company trip….
  • Employee insurance in accordance with the law.
  • Personal development courses, including technical and non-technical programs, are offered. Opportunity to gain hands-on experience in cutting-edge technologies.

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