Head of APAC Loyalty Partnership/Consultant

Galaxy Holdings builds and scales loyalty and partnership platforms that accelerate revenue growth across APAC markets. The Group collaborates with leading brands in banking, airlines, retail, and lifestyle to expand customer reach, engagement, and lifetime value. Its data-driven and ecosystem-based approach enables partners to monetize loyalty, optimize acquisition costs, and unlock new commercial value.

Job Description:

·     Lead and shape the technology vision of the Loyalty program with the ambition of transforming it into a billion-dollar unicorn in the global loyalty industry.

·     Drive member growth, expand strategic partner networks, optimize non-air revenue, and leverage advanced technologies to turn data into business power, elevate customer experience, and build long-term competitive advantages across APAC.

·     Develop and execute the end-to-end loyalty strategy, integrating technology, data, and innovative business models.

·     Champion innovation across the region, harnessing emerging trends such as AI, blockchain, fintech, tokenization, and digital platforms to accelerate member value. Identify high-potential markets and fast-growth opportunities while balancing expansion and cost optimization.

·     Manage regional operations and performance, overseeing the full loyalty lifecycle in APAC: accrual, redemption, tier management, partner benefits, and engagement campaigns. Ensure ROI optimization, cost efficiency, and real-time KPI tracking with data-driven decision-making.

·     Expand and manage a multi-industry partner ecosystem across APAC—airline alliances, banks, fintechs, retail, hospitality, travel, and entertainment. Lead contract negotiations and develop breakthrough revenue-sharing models to support rapid growth and maximize member value. Unlock new redemption products, tokenized rewards, and digital experiences through technology partnerships.

·     Enhance premium member experience; design intelligent, personalized, and elevated customer journeys for Elite members across the region. Collaborate with airport operations, lounges, ground services, and digital teams to ensure a seamless and world-class experience. Apply big data and AI to optimize offers, predict behavior, and increase engagement.

·     Lead digital transformation and technological modernization for the loyalty platform, integrating CRM, partner APIs, automation, AI, blockchain, and tokenization. Drive disruptive technology initiatives that accelerate the company's path toward becoming a unicorn in the loyalty sector.

·     Oversee strategic marketing and premium brand positioning. Develop multi-market campaigns emphasizing innovation, technology leadership, and superior member experience. Ensure the loyalty brand is elevated, distinctive, and globally competitive across APAC.

Job requirements:

·     Master's degree in Business Administration, Marketing, Aviation, Finance, or related fields.

·     10–15 years of experience in loyalty, aviation, fintech, technology, or premium travel; at least 5 years in multi-country leadership roles.

·     Deep understanding of Frequent Flyer Programs, airline alliances, non-air revenue, loyalty technology, blockchain, AI, CRM, and big data.

·     Strong experience in acquiring and managing over 300 lifestyle partners, including major consumer brands across F&B, hospitality, and related sectors.

·     Strong leadership and strategic capabilities with a proven track record of turning vision into executable growth initiatives.

·     Exceptional negotiation skills and experience managing a regional multi-industry partner network.

·     Ability to lead multicultural teams, drive innovation, and deliver outstanding growth.

·     Excellent English communication.