Finance Manager

4 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam WinCommerce - Masan Group Full time

About the Role

We are looking for a
Finance Manager
to lead financial planning, pricing strategy, budget control, and performance analysis for
Own Brand (OB), Own Label (OL), and Membership
at WinCommerce.

This role acts as a
strategic business partner
for Buying, Marketing, Merchandise, Loyalty, and Operations to drive revenue–cost–profit optimization and support data-driven decisions.

Key Responsibilities

1. Business Planning & Forecasting

  • Build annual and monthly business plans (revenue, profit, market share).
  • Cascade targets to categories and ensure alignment with company strategy.
  • Develop accurate monthly/quarterly forecasts based on actual performance.

2. Pricing & Margin Optimization

  • Analyze cost–price–competitiveness and recommend price changes.
  • Optimize margin through cost reduction, packaging/quality improvements, MOQ, etc.
  • Recommend SKU rationalization to maximize commercial efficiency.

3. Membership Performance Analysis

  • Build and monitor financial models for Membership KPIs (retention, CLV, frequency).
  • Evaluate cost efficiency of coupons, benefits, and loyalty programs.
  • Recommend optimization to increase frequency and basket size.

4. Budgeting & Financial Control

  • Build cost standards, category budgets, and financial authorization matrices.
  • Review out-of-budget expenses and recommend mitigation actions.
  • Conduct financial compliance checks and risk assessments.

5. Reporting & Business Analytics

  • Develop reporting system and deliver management reports.
  • Analyze variance vs. budget and propose corrective actions.
  • Prepare financial presentations for leadership.

6. Operational Performance Evaluation

  • Participate in KPI design and payout calculation for business units.
  • Set revenue KPIs for regions/stores.
  • Provide financial insights to improve operational efficiency.

7. Cost Optimization

  • Control OPEX and monitor implementation of cost-saving initiatives.
  • Propose solutions to improve overall cost efficiency.

8. Project & Investment Assessment

  • Conduct ROI analysis for new categories, projects, and business models.
  • Participate in system/operation improvement projects.

9. People Management

  • Manage a small team of finance specialists.
  • Develop successors and build a high-performance team culture.

Requirements

Qualifications

  • Bachelor's degree in Finance/Accounting/Auditing (CPA/CFA/ACCA preferred).

Experience

  • 5+ years in Finance, including at least 3 years in a similar role.
  • Experience in
    Retail, FMCG, MNC
    , or large corporations is a strong plus.
  • Knowledge in
    Private Label / Own Brand / Loyalty Program
    is an advantage.
  • Skills
  • Strong financial planning, pricing, and commercial analysis.
  • Excellent business acumen and understanding of retail operations.
  • Proficient in Excel/Google Sheets; experience with Power BI preferred.
  • Strong communication, stakeholder management, and presentation skills.
  • Leadership capability to manage and develop team members.

Location:
12
th
Floor, M Plaza, 39 Le Duan, Sai Gon Ward, HCMC

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