Manager, Go-to-market

2 weeks ago

Việt Nam, Vietnam PUMA Full time

**YOUR TALENT**:

- Possess a passion for sports with a broad theoretical and practical knowledge in products, industry and local market’s dynamics
- Entrepreneurship beyond the written responsibilities, as the position requires borderless partnership across internal and external counterparts to create additional values on top of the existing business
- Ability to elaborate PUMA’s excellence to the audience in a manner that they can accept with a sense of participation
- Self-motivated and able to work independently with visionary mind to build the team to the next level
- Analytical Skills to reflect key findings of result to future planning
- Networking and Communication skills to work cross-functionally
- Analytical Thinking/Problem Solving. Salesmanship. Creativity & Innovation. Teamwork

**YOUR MISSION**:

- Be responsible for planning and managing country product range to deliver the country’s business goals and objectives, based on SEA Category Merchandising team’s strategy and guideline
- With the most competitive country level product assortment, he/she will be closely engaged with Wholesale (WS) team to achieve WS business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business analysis and differentiation strategy and tactics
- Task 1: Product Assortment - Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy. Build country range with competitive local pricing, with ensuring to deliver the margin target. Drive differentiation among key customers across all the DC’s. Manage country level GTM timeline
- Task 2: Country/Customer Specific Product Development - Plan and execute country/customer specific products in order to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included
- Task 3: Go-to-Market - Proactively engage with WS team and customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (digital catalog and sell-in decks) and tradeshow set-up Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation)
- Task 4: Merchandising Operations - Maintain Masterline list with up-to-date data. Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the country. Own and execute day-to-day merchandising operations

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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