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Omnichannel Marketing Manager

2 weeks ago

Việt Nam, Vietnam Jollibee Việt Nam Full time

The Omnichannel Marketing Manager will be responsible for setting up, developing a comprehensive omnichannel strategy that integrates all customer touchpoints, both online and offline through On-premise, In-house delivery, Aggregators channels. This role is crucial in enhancing customer experience, driving sales, and ensuring consistent brand messaging across all platforms.

**1. Strategy Development and Management**

**Strategy Development**
- Develop Omnichannel strategy for business growth.
- Review and approve Omnichannel‘s targets and plans to ensure alignment with JBVN and MKU strategies.

**Strategy Management (Deployment, Implementation and Monitoring)**
- Deploys the Omnichannel strategy and discusses the performance.
- expectations with the Omnichannel team and Key Stakeholders.
- Collaborates with Functional teams/Key Stakeholders (Trade/Brand MKT, OPS, NBC...) for the resolution of Omnichannel systemic issues.
- Monitors performance in primary responsibilities (Channel RB growth, OTIF strategies/plans/ execution, Sales target...).
- Acts as Consultant to MKU Head (Strategic Integrator/Collaborator).

**Strategy Evaluation**
- Reviews the strategies regularly and evolves them when needed to ensure omnichannel targets are reached.
- Consolidates performance feedback from the Team/Key Stakeholders and analyzes results.
- Utilizes performance results and validates information from various sources to review strategy/ies and recalibrate when necessary.

**Key results**
- All Channel RB Growth.
- AC/TC Growth for In-house delivery channel.
- On-time, In-full strategies/plans/execution of Omnichannel.

**2. Omnichannel Infrastructure Development**

***Digital Retail Experience**
- Define the digital retail experience for Jollibee Vietnam through the development of frameworks, systems, and tools as align with Global standards.
- Build digital marketing and e-commerce capability:

- Ordering experiences across all channels (in-App, Web, Stores).
- Digital Partnerships (Aggregators, Platforms).
- Program management.
- Identify and evangelize digital experience innovations and trends.
- Ensure the omnichannel strategy aligns with the overall business objectives and sales targets.
- Develop, lead the Omni-channel and digital initiatives with external agencies.

Ensure consistent branding and messaging across all channels, including in-store, website, mobile app, social media.

**3. Omnichannel Sales Development (On-premise, In-house, Aggregators + JKP/JKC/JTP)**

The Omnichannel Marketing manager takes care of ensuring all channels are coordinated, leading initiatives (ie CRM / loyalty) that affect multiple channels and is the official SPOC of this team that liaises with the brand and trade teams.

**A. On-premise**
- Dine-In Channel
- Take-Away Channel
- Operational Efficiency
- Promotions and Upselling

**B. In-house delivery channel**
- Internal Delivery Channel
- Service Optimization
- Quality Control

**C. Aggregator**
- **External Delivery Channel**

Partnership Management

Delivery Experience Enhancement and ensure Brand Consistency

**4. People management and Compliance**
- Ensures the manpower planning and fulfillment for network expansion to serve the work requirements and orientation of the Unit Head.
- Deploy professional training/consulting to develop team capacity (IDP, succession planning...).
- Manage human resources in departments, ensure compliance with labor laws, Company rules/regulations and according to management hierarchy.
- Budget management: establish, use, and manage the budget through the approval and authorization of the Unit Head by the Company‘s policies/regulations to ensure the Omnichannel team‘s operations achieve the most optimal efficiency.

**Requirements**:

- Bachelor‘s degree in Marketing, Business or a related field or equivalent strongly demonstrated work experience (MBA or MMM is a plus).
- At least **10 years **of working experience in the marketing field**, including **5 years working in the **Retail/QSR/FnB/FMCG/E-commerce **industry at mid/large-scale companies and multinational corporations.

**- 3 - 5 years of experience in Omnichannel** setting up and development.
- Fluent English.

**Jollibee Vietnam**

152 Dien Bien Phu street, Ward 25, Binh Thanh Dist.