Customer Marketing Manager
6 days ago
**Requisition ID**:9839
Job SummaryRole: To deliver overall KPI of Modern Trade - On-premise (OP) to Develop & Deliver Brands objectives per Channel/Customer (including volume, revenue, profitability etc) via Brand ITM activities, customer JBPs, insight based categories development/customer development actvitiesJob Responsibilities**1. Develop & Deliver Brands objectives for OP channel**
- Develop category/brand strategy & objectives per OP channel (50% of business; stores: 85% of stores contribution
- Develop & Executecategory/brand guidelines in terms of visibility, brand engagment/communication, pricing, for OP channel based on insights of channel and shoppers
- Plan, Develop & ensure execution New Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly
- Plan, Develop & ensure execution Brand ITM deployment for OP channel with effective costing
- Maximize Digital Marketing
- Plan, Monitor & control effectively Budget: A&M Push, POSM production, TOT etc.
- Call on all customer wiring assignments as planned and as per customer wiring matrix to build good relationship with customers and to get insights from customers
**2. Customers JBP**
- Plan, develop & ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
- Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies
- Support for Top to Top engagement with top customers & WCCE JBP with top customers
**3 Channel/shopper insight based Category management & development**
- Do forecasting in monhtly, rolling 3 months yearly for OP including new sku's
- Do Category development per sub chanel, formats: Pack/mix/Pricing & Revenue management and or portfolio initiatives
- Deliver CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix, together with Cat Man project person
- Develop Category growth driver and Category Development
- Work/update regional/ Sector team to leverage best practices and/or to win regional/global customers re CMKT activities
**4. Identify & Win New Business: Identify and evaluate new business opportunities (new launch/portfolio/ideas/POSM innovations) & ensure exectuion**
**5. Other tasks assigned by line managers/business**
Skills and Experience- Strong knowledge of On Premise channel and Customer strategy & channel Operation understanding,
- Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding,
Category Management & Development including Revenue management
- Capability in analysis channel/ brand/ price/ pack trends in OP channel vs total industry.
- Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers
- Strategic thinking, strong analytical, problem solving skills
- Fluent in English & Computer skills (MS Office)
LI-SL1Our DEI CommitmentAt Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.
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